How Small Businesses Can Keep Freelancers Coming Back

There’s little wonder as to why so many small businesses employ freelancers. As a cost-effective alternative to full-time hires, contractors play a vital role in keeping a large number of enterprises afloat. However, since they’re not given the same amenities as regular team members, freelancers generally won’t exhibit the same level of devotion as full-time staff. If a contractor isn’t a fan of the way your company does business, they’re liable to stop working with you at the drop of a hat. That being the case, businesses that wish to retain their best freelancers would be wise to heed the following tips.

Timely Payments

Habitually late payments are among the key reasons freelancers wash their hands of clients. If a contractor completes their work on schedule, they’ve upheld their end of the bargain – and now it falls upon you to do the same. Many freelancers can forgive the occasional late payment, but if delayed compensation becomes the norm, you run the risk of losing your best contractors. With this in mind, make a point of releasing payments on agreed-upon dates. Additionally, if you require your freelancers to submit their own invoices and estimates, encourage them to download this professional estimate for free.

Clearly Defined Expectations

When working with freelancers, it’s important that you be completely upfront about your expectations from the get-go. If a contractor knows exactly what they’re supposed to do, oversights and miscommunications become considerably less likely. Admonishing contractors for failing to meet expectations that were never cogently outlined is liable to sour freelancers on working with your company. While there’s nothing wrong with speaking up in response to work that’s inadequate, it’s advised that you carefully review any directions you provided before chastising contractors for submitting work that doesn’t meet your expectations.

Opportunities for Advancement

Offering opportunities for advancement is one of the most effective ways to keep freelancers motivated and loyal to your company. If contractors feel as if they’re working towards something larger than their usual paycheck, the quality of their work is likely to improve and their general attitudes should become more agreeable. So if your company’s financial situation allows it, consider offering full-time opportunities to any contractors who have stuck with your company through thick and thin and delivered consistently good work. Some contractors work as hard as full-time staff while receiving none of the job security or amenities provided to regular employees. While your company may not have a full-time position for every contractor you work with, extending such opportunities to your best freelancers is a great way to reward their efforts and keep them onboard for the long haul.

In the absence of dedicated freelancers, many enterprises would have a hard time keeping their doors open. Unfortunately, far too many businesses take contractors for granted and provide them with little incentive to stick around. Companies that wish to nip this problem in the bud and hang on to their most reliable freelancers should take the previously discussed pointers to heart.