In 2015, there were 1.72 billion active mobile social accounts worldwide. By 2020, this number is predicted to grow to 2.13 billion – meaning more people will be using their smartphones and other mobile devices to share content on social media platforms like Twitter, Facebook, Instagram and LinkedIn than ever before.
If you’re reading this article (particularly on a mobile device), there’s a good chance you’re one of this growing audience. The success of your content marketing strategy is based on how well your company engages and interacts with its current and potential customers – and in order to do that successfully, you need to connect with them on the platform where they spend much of their time: mobile apps.
However, it can be difficult to keep up with the ever-changing social media landscape and understand which networks are the best fit for your business. There are also other digital marketing tactics to consider – including paid ads, blogging, email marketing and content creation strategies . While you may have been able to get away with designing simple landing pages in the past , if every other aspect of your digital marketing efforts are not supported by mobile assets, you’re missing out on a huge opportunity.
When it comes to social media marketing, if your business is only engaging with customers via text-based posts and articles shared online, then you are severely limiting your potential audience (and profitability).
So, How Much Does it Cost to Design a Mobile App?
Mobile technology has presented the incredible opportunity for businesses of all sizes to transform their customer engagement strategies – increasing loyalty, sales and brand awareness – but there’s no point in developing an app if no one uses it. If you want to be successful at designing an app that engages its users and encourages them to act (i.e., sign up for updates, register as or purchase products), then this process has to be supported by a mobile-friendly website.
According to mobile android app development company expert’s, In terms of return on investment, designing a high quality app can result in a significant increase in sales and leads – as long as the project is backed by a mobile marketing strategy that attracts new users, encourages them to download your app and motivates them to engage with it on an ongoing basis.
Complicated app development costs much more than simple web design services, so if you’re looking for a digital marketing agency to create an online presence for your business , make sure you understand what they’re offering before you start drawing up plans or handing over any money. Once those strategies are in place, here’s how much it will cost to design a mobile app:
Estimated Costs of Designing a Mobile App
Simple & Functional – $5,000+
A basic mobile application that provides tools for users to track information or shop your products can be created fairly inexpensively. As long as it includes all of the necessary elements – push notifications, multiple customer login options, in-app messaging, custom logo and brand identity integration and Geo-location services – it will likely cost somewhere between $5,000-$10,000 .
If you’d rather have an app that offers more features (such as restaurant menus or weather updates), then it may cost closer to $20 ,000. This is particularly true if you’re looking for advanced functionality like user analytics tools or content sharing capabilities across social platforms. Customizable Online Store – $20,000+
If you’re looking to create an app that will allow your customers to browse and purchase products, then it’s important to think about the functionality of your eCommerce platform from day one. Custom features like personalized recommendations, auto-fill product details and dynamic pricing can cost anywhere between $5,000-$50 ,000 extra – depending on how much work is involved.
Many business owners choose to pay a monthly fee for these types of apps (rather than having them developed from scratch) because there are so many options available. Some solutions include: Shopify: While this isn’t technically a mobile app , it can be used as a standalone eCommerce platform or as the back end for your mobile site . It offers unlimited storefronts, access to a large collection of themes and apps and includes email and social media marketing tools. Different pricing models are available depending on your needs and if you choose to use it with other services like Amazon or eBay , those fees will be extra. Big commerce: Another popular option for those looking for an eCommerce platform that can power their online store as well as their mobile presence. This is slightly more expensive than Shopify , but many customers find it easier to work with (and more reliable). It also offers flexible payment plans so you only pay when you’re ready to launch your app . Magento Community Edition : If you want the functionality of Magento ‘s Enterprise Edition, but without the tag, this is the answer. You’ll still get access to unlimited storefronts, support and all of the best Magento features (such as store layering and store hierarchy for manufacturer and brand sites), but at a fraction of the cost. Monthly fees start at $49 and go up to $299 depending on which hosting option you choose. If you’re working with an online marketing agency that is not familiar with this particular platform then it will likely take them longer to configure your site – resulting in additional costs. Shopatron: This app offers several benefits over both Shopify and Big commerce , including customizable product pages, built-in analytics tools, inventory management options and storefront customization . It’s also incredibly simple for users because all they need to know about eCommerce is contained within one.