Custom logo mats are more than just a pretty sight. Aside from the fact that they create an attractive look, installing a high quality and professional logo mat can also help to keep your floors clean and dirt-free.
But how exactly can a personalised logo mat promote your business and attract a greater number of potential clients? Keep reading to find out.
Reinforce your branding
Since an entrance mat is one of the first things customers see when they walk into your premises, you can use it as a way to show off your company’s personality. By having your branding printed right at their feet, you can create a large impact in a professional way.
Your logo mat is also the last thing customers see as they walk out of your store or building. This leaves a lasting impression and creates a memorable image of your branding. If your logo mat is for outdoor use, you could have it complement your signage to expand your brand awareness further.
Safety
Unsafe business premises are not likely to attract many repeat customers. Slippery floors caused by rain and mud that gets tracked in from outdoors creates a hazardous space. Having an effective mat at the entrance to your business can help keep all your staff and customers safe by ensuring floors are clean and dry.
As a general rule, allow for a mat nearly the same width or wider than your entrance space with a depth of at least 80cm. This will allow the vast majority of people to take 2 steps as they walk in naturally, one on each foot, to ensure shoe soles are clean.
Great promotional tool
When you set off on a business trip, whether that be to a trade show or a promotional event, your logo mat can be an impressive publicity tool.
Simply give it a clean, roll it up and take it with you on the go to spread your message. Launching a new product or networking at a conference? Your logo mat is a great source of free advertising to help you be the one that stands out.
Alternatively, many mat retailers also supply cheaper and thinner promotional logo mats that are ideal for short-term use. Use these for in-store promotions or specific messages about your products around your store or at an event.
Built to last
When you order an entrance mat for business use, you expect great quality that will last for a long time. What you don’t want is something that wears away after a couple of months, leaving you with a ripped mat and an unsightly entrance to your business.
High quality entrance mats are built to last, using robust materials. A professional quality logo mat will last for at least five years and is designed to withstand the demanding high levels of foot traffic in commercial environments.
Some good quality signs to look out for in commercial logo entrance mats include a thick nitrile rubber backing and a multi-year guarantee. Easy cleaning instructions are also preferable to ensure your logo mat stays in tip-top condition all year round.
Even though promoting your business may seem like a demanding job there are so many options that can help you get started, and logo matting is up there at the top of the list, helping to keep your workplace safe and adding an attractive feature.
Author Bio: First Mats started life as safety matting specialists, but have since expanded to become a complete industrial and commercial supplies company. The focus of First Mats is to provide safety-focused products that improve the wellbeing of staff through quality approved products, backed up by extensive knowledge. www.firstmats.co.uk
