Are you looking to upgrade your marketing to the next level? Lenticular printing might be exactly what you need.
You ever see that Beatles poster in which the band members pop out of the paper and the print felt somewhat rigid, that’s a great example of lenticular printing. In essence, lenticular allows print images to possess animated qualities.
In this article, we will cover how lenticular printing for marketing can help your business. So that you can determine for yourself if you would like to try it out.
Whenever you’re ready to learn about this 600-year-old method that’s lost its popularity but not its efficacy, keep reading.
What Is Lenticular Printing?
Lenticular printing is a printing advancement that uses lenticular lenses to produce “animated” images with an illusion of motion or depth when viewed from various angles.
The lens consists of many lenticules (ridges). A slice of an image is placed behind each ridge, and as a whole, the lenticules hide the images unless you are viewing them from an appropriate angle.
As you move past the lens or tilt the print, the lenticules will hide the image and reveal the other one. Lenticular printing is unlike a hologram that is hidden altogether and printed on foil material. Lenticular images are entirely visible.
Lenticular as a standalone term refers to the different provisioned effects, such as morphs, motion, flip-images, 3D, and much more.
Types Of Effects
The most common lenticular effect is the flip. As the print is tilled side to side or down and up, the image changes entirely. The flip direction will determine the quality of the image.
Right/Left generally has decreased image quality than the Up/Down effect. This method of printing allows up to 6 different images, depending on their artwork and colors.
These images can be seen one time from a specific angle or blended into a combination image.
3D Effect
The 3D effect does not produce any differentiate movement, but it does add depth to the image. The image is driven from the foreground to the background. This makes the image appear very beautiful.
3D is divisive of a parallax effect that is natural to our ability to visualize and sense 3D objects with fractional light.
Animation Effect
Oddly enough, the animation is also somewhat possible with lenticular printing. It’s possible to create a frame by frame animation up to 64 frames, which results in a short life-like video clip.
The number of frames allowed will depend on the artwork and colors used. The only difference between a video and a lenticular animation is that there is electricity powering the display.
Zoom Effect
The zoom effect is great for marketing materials that require a single word or logo to stand out especially from a distance.
With a wide and concentrated background, as well as using looping images, the zoom effect can deliver very pronounced attention to the message.
Morph Effect
In this method, the image morphs from one to another. This is next of kin to the combined flip method, but still a little different. The two images are chosen specifically to match in a sense that allows the morphing to happen naturally and realistically.
This method requires a dedicated background image and 2 transparent filters with an object/image to morph.
Motion Effect
In this method, the motion goes up to 50 frames and mixed to create movement. This effect is great for displaying activities that are highly-volatile, such as motorsports, extreme sports, movie trailers, etc.
The Benefits for Marketing
One of the main reasons why someone should invest in lenticular printing for marketing is that they are simply unique. As soon as someone moves, they can see a different image or message on the print. If you have a good model and advertisement idea, you can get a lot more attention without excessive capital.
Lenticular printing is not as popular today, people will be surprised to see something they might have never seen before. Lenticular marketing materials grab attention but also provide the necessary details to the person without effort. It’s affordable and delivers significantly better results than a standard printing medium.
And the best part is that it can be done on any size of the material, from large billboards to small postcards. You will be able to get the exact effect you need. As a matter of fact, lenticular printing is extremely great for large prints, so it’s no surprise that you see them on the highways or in airports with lots of traffic.
Customer Response
Lenticular printing is great for improving your customer response percentage, simply by the nature of dynamic impression. The more they look at your marketing piece, the more likely they will be impacted and decisive to act on your goal.
Revenues & Sales
The use of lenticular marketing will most certainly lead to improved revenue and sales if done right. Is lenticular more expensive than regular print? Yes, but marketing cares about results, not the budget.
If you want to stand out and deliver, you need lenticular printing.
Beat Competition
The unique effects of lenticular printing possess the WOW! factor. Tapping into this dynamic response will allow you to significant differences from the rest of the competitors in the industry.
Performance Enhancements
With all of the benefits above, lenticular techniques and concepts improve your performance KPI by putting you on the map.
Lenticular will improve your influence and your visibility.
Marketing Budget
The marketing department is always trying to adopt new trends to grow. One of the primary reasons people don’t change is because they are scared about it not working out and the cost.
It’s safe to say that lenticular is not expensive on its own, even though it’s more expensive than regular print. In fact, the more you use it or wholesale your prints, you will save lots of money in the long run.
Business Marketing Tips
Now that you know how lenticular printing can push your marketing further, you are so much closer to actually reaping the benefits. There’s no harm in trying out some lenticular with your budget overflow, there’s only room for improvement.
If you don’t like the results, you can always turn back to whatever you were doing. But it’s very unlikely that you will have this issue. If you’re interested in learning about more ways to take your business to the next level, discover some of our other articles on the sidebar.
