Gary Vee is one of the most influential people in the business and social media marketing industry. Apart from running his own media company VaynerMedia, that offers social media marketing and website design services, he’s known for growing his dad’s alcohol shop business and selling $90M in NFTs in 90 days. He helped his dad’s alcohol shop to develop an eCommerce website and launch an eCommerce website. He ended up helping his dad’s business grow into a $60M business.
He’s also published a couple of books including Jab Jab Jab Right Hook that gives useful advice on using social media marketing to build a brand.
Using social media marketing to grow his brand
$90M in 90 days sounds too good to be true, but this work started long before he launched NFTs. Gary Vee has been building his brand through blog posts, social media marketing on Tiktok, vlogs on Youtube, books and all forms of media for years. He has built a reputation as a direct individual who gives hard advice without any sugar coating.
His social media platform is interactive and he doesn’t try to sell you any products on a regular basis. He doesn’t use any typically designed social media ads either. Instead, he often posts short clips on Tiktok, Instagram and all media platforms of himself answering questions at talks or interacting with people at garage sales that he goes to when he’s on the hunt for good deals. He uses social media marketing to talk directly to his fans at home and this gives fans a very personalised insight into his life.
Investing in website design to launch VeeFriends
One reason why VeeFriends was such a huge success was because of its amazing website design. VeeFriends isn’t just some ordinary eCommerce website. For starters, it doesn’t sell any physical products. Rather, it sells ETFs that you can only purchase with crypto and a wallet.
The website is designed with the company colours green and white, and is integrated with wallets like MetaMask so that users can connect and purchase VeeFriends NFTs very easily. Gary definitely invested in good web developers and also has many useful features like an email optin form.
Type in the name of NFT into the search icon and the web page loads in less than a second. Everything is dynamically rendered and this helps the user experience. In addition, the website is mobile friendly and users can browse the thousands of NFTs without lag or long page load times.
