Brands must find innovative ways to reach their target audience and establish a strong online presence in the contemporary digital world.
While there are numerous marketing strategies available, explainer videos have emerged as one of the most effective ways to increase brand awareness and customer engagement.
This article will go over how explainer videos can help your brand, the different types of videos, the benefits of using them to increase brand awareness and customer engagement, and how to create effective videos for your brand.
What are Explainer Videos?
What is an Explainer Video? | Animated Explainer Video
Explainer videos are short, engaging videos that are used to clearly and concisely explain a product, service, or idea. The message is typically conveyed to the viewer through animation and voice-over.
These videos can be used to introduce a brand, describe the advantages of a product, or educate customers about a service. They can be used on websites, social media platforms, and other channels of online marketing.
Importance of Explainer Videos
Explainer videos have grown in popularity because they are an effective way to convey information to viewers quickly and easily. They are also captivating and visually appealing, which makes them an excellent tool for marketing.
According to a study, 84% of people say that they have been convinced to buy a product or service by watching a brand’s video. Videos that explain products may also contribute to greater customer engagement and awareness of brands.
Types of Explainer Videos
There are several types of videos that brands can use to reach their target audience. The most common types include:
Animated Explainer Videos: These videos use animation to explain a product or service. They are engaging and can be used to create a fun and entertaining experience for the viewer.
Live-Action Explainer Videos: These videos use real people and footage to explain a product or service. They are more straightforward than animated videos, but they can still be engaging if done correctly.
Whiteboard Explainer Videos: These videos demonstrate a product or service using a whiteboard. They are simple, but they can be effective if done well.
Boosting Brand Awareness
Brand awareness is the extent to which a target audience is familiar with a brand and its products. It is an important factor in building a strong online presence and increasing sales. These videos can help increase brand awareness in several ways.
1. Explainer videos are an excellent tool for introducing a brand to a new audience. A well-crafted explainer video can quickly convey a brand’s message, values, and products to viewers. This can help create a positive first impression and make the brand more memorable.
2. Videos can help a brand stand out from the competition. By using an engaging and visually appealing video, a brand can differentiate itself from its competitors and make a lasting impression on its target audience.
3. Video explanations may help a brand reach a wider audience. By sharing the video on social media platforms and other online marketing channels, a brand can increase its reach and attract new customers.
Increasing Customer Engagement
Customer engagement is the extent to which a customer interacts with a brand and its products. It is an important factor in building customer loyalty and increasing sales. Videos can help increase customer engagement in several ways.
- Explainer videos are an excellent tool for educating customers about a product or service. By explaining the benefits of a product or service in a clear and concise manner, a brand can increase customer understanding and engagement.
- These videos can be used to create an emotional connection with customers. By using storytelling and humor, a brand can create a memorable and enjoyable experience for the viewer. This can help build trust and loyalty with the customer.
- Videos can be used to address customer pain points. By identifying and addressing common customer problems in the video, a brand can show customers that it understands their needs and is committed to solving their problems.
Real-life examples of brands that have increased customer engagement through explainer videos include HubSpot, which used an explainer video to educate customers about its inbound marketing methodology, and Crazy Egg, which used an explainer video to explain how its website optimization tool works.
Factors that Make Explainer Videos Effective
Several factors can make explainer videos more effective in boosting brand awareness and customer engagement. These factors include:
Length: A good explainer video should be between 60 and 90 seconds long. This is the ideal length to convey the message to the viewer without losing their attention.
Script: The script is the most important part of an explainer video. It should be clear, concise, and engaging. It should also be written with the target audience in mind.
Animation: The animation should be visually appealing and engaging. It should also be consistent with the brand’s overall style and tone.
Voice-over: The voice-over should be professional and clear. It should also be consistent with the brand’s overall style and tone.
Steps to Create Effective Explainer Videos
Creating an effective explainer video requires careful planning and execution. Here are the steps to follow:
- Project Brief and Kickoff Call: Establish project goals and initiate project communication.
- Script Writing: Create a written plan for the video’s narrative and dialogue.
- Storyboard and Style Frames: Develop a visual outline and style guide for the animation.
- Illustrations: Create the visual elements of the animation, including characters, backgrounds, and props.
- Voice Over: Record and incorporate the audio component of the animation.
- Animation: Bring the illustrations and voice over together in motion.
- Delivery: Finalize the animation and prepare it for distribution.
- Distribution: Share the completed animation with the intended audience through various channels.
Conclusion
Explainer videos are an effective way to boost brand awareness and customer engagement. By using an engaging and visually appealing video, a brand can differentiate itself from its competitors, create an emotional connection with customers, and increase customer understanding and engagement.
To create an effective explainer video, brands need to follow the steps outlined in this article and pay close attention to factors such as script, animation, and voice-over. With the right approach, they can be a powerful tool for any brand looking to build a strong online presence and increase sales.
Author Bio:
Komal Kokate is the Co-Founder & CEO of MotionGility – An Animated Video Production Company based out of Pennsylvania, USA.
Her areas of expertise include business development and explainer video production.
With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally.
Linkedin – https://www.linkedin.com/in/komal-chaturvedi-1522b9154/