Featured snippets are short and crisp excerpts of premium blogs and webpages that appear on top of SERPs. It offers direct, precise, and crisp answers in the form of paragraphs, lists, or tables, and helps save the user’s time by eliminating the need to visit multiple websites.
Since it appears at the top of Google’s search results, it is often referred to as “Position 0”. Securing a position in the featured snippets section can increase your website’s visibility and click-through rate (CTR), thereby enabling it to draw more organic traffic.
Websites nowadays are competing to secure their places in the featured snippets section. In this blog, we will help you with some effective optimization tips to get hold of position 0, and will also throw light on how premium blog writing services can help you along the procedure.
Perks of Securing Featured Snippets
Following are some of the perks of securing featured snippets that make websites compete for that position 0-
- It helps enhance a website’s visibility
Position 0 is the highest ranking spot in SERPs. Hence, securing that position will automatically help enhance a website’s visibility to users.
- It helps secure higher CTR
If a website appears frequently in the featured snippets section, it increases the chances of receiving a lot more clicks.
- It helps enhance brand authoritativeness
Securing a position in the featured snippet section means Google thinks your website contains reliable information. This helps to enhance your brand’s credibility and authoritativeness significantly.
Best Hacks to Optimize Premium Blogs for Position 0
Now, let’s take a look at some of the best hacks to optimize your website for featured snippets, and also learn how professional SEO content writers can help in the process.
Here are the top hacks to optimize your website:
- Include “What is” in the heading tag
To make Google understand that the information you’re providing is a concise definition of a search query, use “what is” in the header tag. This particular strategy has effective success rates and helps create a good flow with the succeeding content. Hence, positioning the “what is” at the beginning of the content is ideal for making your website secure featured snippets.
- Focus on “Is” statements
Statements containing “is” have higher chances of securing the position 0. Google’s algorithm sees such “is” statement structures as ‘triggering phrases,’ and increases the chances of including your website content in the featured snippet section.
That’s why employing professional blog writers for hire stands as a necessary thing. They are well adept with SEO guidelines as well as sentence structures, and can strategically place relevant keywords with “is” statements to enhance the chances of your website securing a place in the featured snippets section.
- Briefly describe the topic
This is one of the most effective and crucial hacks to get featured in position 0. However, before that, you need to understand what featured snippets try to provide the users.
The featured snippet section is solely meant to give the users a quick gist of information that they are searching for. This implies that while optimizing your content, you have to focus on describing the topic as briefly and precisely as possible (preferably within 2 to 3 sentences).
Professional blog writers can play with sentence structures and phrasings well. They have a way with words that makes them tweak, shorten, and simplify a sentence effectively.
Also, they rightfully understand the importance of avoiding fluff words, thereby enhancing your chances of ranking in the featured snippets section. These subtle yet important features are what make hiring blog writers crucial for your website content.
- Try to match with featured snippet formats
Featured snippets usually come in the following formatting types-
- Paragraphs
- Lists
- Tables
So, whatever your content is, if you are constantly following a trial-and-test process to match it with the above formats, the chances of your website getting featured remain higher.
However, first, you need to determine what kind of snippet format appears for the keywords/ search terms you’re targeting. For instance, if you’re dealing with comparisons or step-wise procedures, and see tabular or listicle snippet formats appearing for your targeted search term, try to include a table or a list in your content to increase its chances of getting featured at position 0.
Similarly, if you’re dealing with descriptive search terms, try to explain the key phrase crisply and briefly to enhance the chances of your website securing featured snippets.
To Conclude
The featured snippet section solely aims to present the users with quick information so that they don’t have to scour websites for hours to find what they are looking for. And for that to happen, your website content should be optimized ideally.
That’s why you need to hire freelance content writers from reputed places like Content Freelancing. They help make sure that your content aligns with the regulations that Google sets to feature them in position 0, and thereby help enhance your website’s rank significantly.
