How do you design a logo?| DaikiMedia
What is the importance of a logo?
One of the most important features or a symbol of depiction of a brand’s forte is in the name of the brand and the tagline it uses to become a household name. But apart from the name and a tagline, there is one thing which holds a great significance in making a brand known to people or establishing a connection between the consumer’s mind and the message the brand serves, which is the logo of the brand.
Logos have been used for a long time now and have a great significance in almost every industry when it comes to marketing. Whether your business is online or offline, the logo holds great value in creating a connection between the brand and the audience. McDonald’s logo of the big “M” or the Tesla’s logo of a stylish red “T” may seem like usual logos to you but they play a huge role in manipulating the mind of the potential consumer. Whenever a brand is at the initial stages of planning an advertising campaign, the main role in captivating the audience’s attention is played by the logo.
Recently, McDonald’s launched an advertising campaign using serene and captivating images and played with the colors of their brand rather than utilising the creative factor. The visuals can speak louder than words when it comes to advertising, and McDonald’s has seemed to catch that idea pretty well. The advertisement which McDonald’s ran didn’t have any written content as seen above, but the logo on the top right corner and the color of the chair made to look like the iconic French fries of McDonald’s were enough.
How do you design a logo?
Now that we have established an understanding of the importance of a logo in brand marketing and building a sturdy brand value, let’s quickly have a look at the key points which are required to design a logo.
Create an idea before a logo:- Before you begin editing, you need to have a rough idea in the form of a drawn layout prepared. Without an idea or a reference to follow, you can’t create a logo out of the sky. So make sure you have a pretty good idea beforehand.
Decide:- Once you have an idea of a logo, you need to decide one thing which is crucial for making a logo. Decide whether you will put texts in the logo or not. There are a few logos where you need to write the name of the brand or even type the tagline below the creative. On the other hand, there are a few logos where the creatives are enough and don’t require any written content.
Captivating:- You need to keep one thing in mind, the logo should always be captivating and memorable. Just like the McDonald’s or KFC’s logo, which can be easily recognised and are instilled in our minds due to their colors and captivating features, you need to have a logo which the audience will not be able to forget easily.
Brainstorm:- If you choose to add written content in your logo, you need to brainstorm words, letters and lines which are relevant to your brand or the product or service your brand offers. Think of something unique and catchy which can easily help you captivate the audience’s attention. Apart from the letters, you also have to pay attention to the color of the text you are going to put in the logo.
Where to design a logo:- Once you have a layout and a rough idea of a logo, decide where you will create the logo. You can use softwares such as Photoshop, Adobe Illustrator, CorelDRAW or apps such as Canva to create an attractive logo. If you are a beginner, you can use Canva to design the logo yourself and explore amazing template options available there.
These are some crucial points which are requisite for a perfect logo which depicts your brand and its purpose immaculately.
If you have a hard time creating a layout or cooking up a theme for your logo yourself, you can also have a look at themes and ideas of logos available online which you can use to make your own logo.
