How do Social Media Influencers Impact Buying Decisions?
How many times have you saved your favorite social media influencer’s post so you could revisit it later for outfit details or fun hangout spots? Far too many times is the correct answer (unless you have control over all your worldly desires).
Your social media favorites and the brands they promote most likely know you do this too. The promotional or #ad content you see on platforms is only proof of it. But even when influencers aren’t plugging in products in their everyday content, they are altering your buying decisions.
Wondering how? Well, here’s all you need to know about it pricing here.
Influencers Build Connection Through Content
Who would you rather approach for a product recommendation- your friendly neighborhood influencer or an A-list celebrity with a PR team? Realistically, your neighborhood social media influencer. Because they are more relatable, reliable (and approachable).
It’s clear that influencers rely on creating bonds with their audience and influencing their purchase decisions. And influencers work fairly hard for it. Today, they share snippets of their daily lives and pour their hearts out in their captions while consistently providing value-added content to build trust with their audience (you). Not to forget, social platforms tend to reward such influencer behavior with greater engagement too.
Influencers Leverage Their Expertise
Audiences respect an influencer’s expertise. Remember that influencers produce niche content for their audiences based on their expertise. So it only makes sense that their audience turns to the ‘expert’ when they need help.
Audiences not only expect influencers to provide their unbiased views on a product but also review products fairly while giving their expert advice. After all, you’d take a makeup brush recommendation from a makeup influencer and not a food influencer, would you?
Influencers Allow for Transparent Reviews of Products
Visit any social post from an influencer’s account promoting a product, and 9 times out of 10, you’ll see them ask their followers to try the suggested product and share their experience in the comments.
Thus, the comment section gives interested buyers a comprehensive picture of the pros and cons of a particular product from diverse users in a single place. Not to mention, influencers also respond to common queries in the comments. All of this makes it easier to buy a product based on an influencer’s recommendation.
Over to You
Given the reach and the leverage most influencers have, there’s no doubt that influencer marketing is the next big thing. Major brands have already begun collaborating with influencers and leveraging their audiences and content to boost product awareness and engagement. And while doing so, they are paying influencers well.
If you’re looking to become a successful social media influencer in the future, it’s best if you learned the basics. And a dedicated social media influencer course from a reputed institute like Pearl Academy can help you do just that.
So, get on board and take a course. Pave your way in the uber-competitive social media space with confidence.