Exchanging business cards is a common practice in business world interactions. Most people do this when they meet new contacts that they feel the need to reconnect with at a later date. Sadly, for most people, managing the phone contacts they get through these exchanges is a challenge. Once they place the business card in a drawer or in their wallet – they forget about them.
While traditionally business cards played the role of storing contact details, the digital transformation experienced in the last and current century has changed this role. Today, they serve the important role of helping you build a good contact database for your business. With contact solutions such as iPhone GAL Sync, you can now manage your phone contacts easily. This has numerous benefits for your business.
Here are some benefits that your business stands to reap by having a good contact management solution:
- Consolidating Contacts to a Single Platform
Communicating with your customers, employees, suppliers or partners becomes a challenge when contact information is scattered in different places. This is because retrieving the contact details you need to use becomes a challenge – you have to dig through documents to find the telephone numbers or email addresses that you need to use.
Whether you are running a business or not, you need to have all your contact information in one place to communicate effectively. A good contact management solution enables you to do exactly that. This enables you to retrieve contact details fast and with ease anytime you need to contact your employees, suppliers, service providers, or partners.
- Organizing Contact Information
A contact management solution enables you to consolidate contact information and store it in a safe, central place. This makes it easy for you to retrieve it whenever you want to use it. A good contact management system is one that allows you to categorize and label your contacts. It should also enable you to include contacts for the same person.
For instance, the solution should capture the name of your contact, phone number, email address, and social media handle or ID where needed. This makes it easy for you to search your contact list and saves you time that would otherwise have been spent searching for contact details whenever you want to reach out to your employees, suppliers, customers, service providers, or partners.
- Recalling Important Information
A contact management solution enables you to remember important information about your contacts with ease. This is because contact management solution enables you to group contacts as you deem fit. You can also add important details in the form of notes to your contacts as you add them to the system. In your notes, you can capture details such as where they work or the company they work for, the position they hold, or the product or service they are interested in.
By grouping your contacts and including important information about them, it becomes easier to remember details about different contacts that you have in your system. With these details, you don’t have to worry about remembering important details. This makes it easy to contact employees, identify prospects, and follow-up on issues whenever you need to do so.
- Making Selling Easier
When running a business, nothing makes selling to prospects and customers easier than being able to contact the right people in your target audience. For instance, if you are a B2B company, you want to target the people who are in decision making positions in your sales efforts. A good contact management solution enables you to do this by allowing you to categorize or group contacts – making it easier to target specific segments with sales messages. This increases your chances of making a sale.
- Coordinating Employees
Internal communication is as important as external communication. To run your business successfully, you need to be able to communicate effectively with your employees to ensure that everyone in your team is pulling in the same direction. If your internal communication fails, the business cannot grow. Employees will be demotivated and your business activities will be coordinated poorly.
A good contact management solution can go a long way toward resolving this problem. With phone communication now becoming the in thing, having such a solution makes it easier to communicate with employees internally. Employee contacts can be organized either based on departments they work in or the roles they play. By organizing contacts well, it becomes easier for information to flow within the organization – which also makes it easier for you to coordinate your employees.
With the advancements in technology, a contact management solution is not an option for businesses, it is a necessity. The business environment has become extremely competitive. Any delays in contacting prospects, customers, suppliers, or employees could mean lost opportunities for your business. By getting a good contact management solution, you enable your business to enjoy the benefits discussed above.