How do bloggers make money?

I was asking my friend one day that how do bloggers make money, he said, “for every person that visit your blog, you earn money”. I was like, so if i have 400 visitors then those 400 will give me some money until i join the blogging business.

I realized that if you join blogging solely because of money then you will be frustrated to give up easily and you may end up not earning a dime. Before you think of making money from your blog, you need to know what blogging is all about and things to consider before you start your own blog.

Granted, it’s not a fast way to earn money. But once you’ve established your online presence, there’s a lot of potential to earn an income with your blog.

You want to make money, right? Of course, you do. Everyone wants – and needs -to make money. So, you started a blog since you’ve heard it’s an easy way to make cash, but you’re not quite sure how to actually make money doing it. Or maybe you already have a blog and you’re exploring ways to monetize it.

No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible. It’s not a get rich quick ordeal, but if you do it right, you could make enough to support your family and more.

When people ask me what I do from home and I tell them I’m a blogger, the next question to follow that is almost always, “How does a blogger make money? “. When people ask me this, I usually just give them the short answer — advertisers. And while that’s certainly a large part of it, it’s not the only way to earn money with a blog.

So today I’m breaking down for you the primary ways bloggers earn an income from home.

  1. Ad Networks

Ad networks are often the main earner for many bloggers and definitely the easiest to maintain because it’s possible to “set it and forget it” once it’s in place. A blogger signs up for an ad network to place ads on their site. Most ad networks use targeted ads. Meaning the ad changes depending on who is view the blog, the content on the blog, and or the content the viewer recently visited.

Example of such ad networks are Google AdSense vs Ezoic,, etc.

  • Affiliates marketing

Affiliate marketing is also another great tool for monetizing your blog. Affiliate marketing is where a blogger establishes a connection with a company and then promotes that company’s products and or service. Each blogger is given a unique URL to the company’s website. When a viewer clicks that unique link and then purchases from the company, the blogger receives a commission. Commissions are given to the blogger in a percentage of the sale or a fixed amount per sale or lead.

There are a few ways bloggers can become affiliates for companies. You can become an affiliate directly through the company’s affiliate program or by joining affiliate marketing networks and finding affiliate programs to join there.

  • Direct Advertising

Bloggers often sell advertising directly instead of, or in addition to, using ad networks. What this means is that the blogger is in direct contact with specific advertisers and will be able to negotiate rates and approve or disapprove advertisers based on whether or not what the advertiser wants to promote is a fit for their audiences.

With ad networks, the blogger doesn’t have as much control over these things, so many bloggers do prefer direct advertising because of the amount of control they have. Directly selling banner ad space on your website can be more lucrative. Instead of having to rely on an intermediary who takes a cut of the money, you negotiate the price and terms on your own.

  • Selling Your Own Products & Services

Many people think that bloggers primarily make their income via ads. That is true for many, but some of the most successful bloggers these days sell their own product.

A blog is an excellent platform for selling your own stuff. I know many bloggers that offer services like coaching, graphic design, virtual assisting, and writing. Bloggers can also sell products like e-books they’ve written or crafts they’ve made.

  • Sponsored Posts

Some bloggers aren’t interested in displaying ads to their audience and wonder how to monetize a blog without ads.

I don’t do a lot of these here, but many bloggers earn money by writing posts paid for by advertisers to promote the products and services of different companies. Most bloggers charge hundreds of dollars for these because it’s a form of permanent advertising for companies.

However, sponsored posts must be disclosed as sponsored so the reader understands when they see the post that it was paid for by the company.

Most bloggers do not do this for just any advertiser and are very selective because it would reflect badly on them to help promote a company that isn’t that awesome.

  • Freelance writing

Freelance writing is the practice of writing for money while working on one’s own and not employed by a company or organization. Freelance writers produce whatever written text is needed by their clients, either working from home or in a rented office space.

Writers can have many different clients, or, one very large client with a lot of steady, on-going work. Writers can work as generalists and cover topics as far-fetched as automobile and architectural design. Or, specialize in one area, such as the culinary arts, health, for example.