Have you ever sat in a waiting room of any sort and noticed a screen that displayed an ad or some sort of a custom message? Those screens are a part of a digital signage system. These systems are used in various industries and places of business, and they’re a versatile tool that serve to provide people with relevant information.
There are three parts of a digital signage system: hardware, software, and the content that appears on the screens. The content can be practically anything, and you can have it coded so it appears at key moments to entice, entertain, or inform your customers.
But while digital signage systems are obviously exceptionally useful, what do they have to do with healthcare? We’re here to explain. If you’re curious how your clinic, hospital, dentist’s office, or any other medical institution could benefit from these handy tools, then read on.
They can help you build your brand
In a lot of ways, simply the presence of this technology says a lot about your brand. Digital signage is modern, it’s useful, and it’s a clear sign of a well-equipped medical institution. Since the screens allow you to display any kind of content you want to create, you can also use them to promote your logo and your message, and to advertise practically anything that crosses your mind.
This can be a great way to grow your reputation and establish firm trust with patients who come to your clinic.
They can reduce appointment anxiety for patients
Speaking of your patients, they are the ones who can benefit the most. Since most people don’t really like going to the doctor’s office, clinics need to find a way to ease their minds, and healthcare digital signage can do that.
The most nerve-wracking thing about going in for a checkup is usually the time we sit around and wait for the doctor to receive us and finally tell us what’s wrong without health. If a patient has something to look at, something that can distract them, then they’ll be able to feel a little more relaxed and the waiting times won’t feel nearly as long.
The more relaxed your patients are, the easier it will be to communicate with healthcare professionals. When communication is made easy, then the doctor will get a better picture of how they can help the patient.
They can help people navigate the hospital
While small clinics or dentists’ offices are easy to navigate due to their size, a hospital can feel like a maze because it’s so big. And it’s not only patients or visitors that get lost around it – health professionals can have a hard time too, especially if they’ve been recently hired.
With digital screens placed at strategic locations around hallways, you’ll make navigation easier. If you have your content coded correctly, the digital screen could actually show directions and tell you which unit is where.
They can speed up intake
Hospitals that have digital signage systems can significantly speed up their intake process because they reduce confusion and provide useful options for both patients and the staff. For example, these systems can be used to give patients access to their personal health records, or they could manage their receipts, or even schedule future appointments and check-ins.
These may sound like minor details, but they significantly speed up the intake process and make everything run smoothly.
They can improve public safety and information
Digital signage systems can be used to deliver important public service announcements or even warnings. Say that a fire breaks out somewhere in the hospital – you could send out a quick emergency warning and have it show up at every screen in your hospital to let people know what to do and where the nearest emergency exits are.
Lower marketing costs
While digital signage systems are far from free, they can definitely decrease the overall cost of marketing materials. Since you can practically run advertisements constantly in your medical institution, this means that your patients will be very exposed to the marketing message you’re trying to send.
You can showcase products with ease and since most patients won’t have anything better to do while they sit around in waiting rooms, you’ll ensure they actually pay attention to what you want to show. The point of marketing isn’t to invest no money at all, it’s to invest it smartly, into solutions that are genuinely effective. We can confirm that this one definitely is.
If you want to make your healthcare services and ensure the satisfaction of both patients and the staff, then digital signage systems are a great thing to invest in.