TECHNOLOGY

How Digital Content is Shaping Consumer Behaviour?

The digitization of the world market has changed the manner in which products and services are available to consumers. The upcoming of high-speed internet, smartphones, and personal computers have provided the consumers’ access to the digital content at their fingertips. Everything is digitized these days, be it e-commerce stores, payment methods, content such as videos, news, social media, and so forth. Today, consumers have become more enlightened and empowered with greater access to the diverse information available over the internet.

The digitization of the content has made available a huge pool of information to consumers, which in turn makes them smarter than before. The consumers make sound decisions related to purchasing, choosing a service, or trusting a content over the internet. They will not just buy whatever is advertised to them.  Therefore, it’s hard for marketers to convince consumers of any type of random advertisement. However, an efficient digital marketing service assists the marketers in understanding consumer behavior and consequently creating a highly personalized product or content for specific segments of the consumers. 

The digital content available in the form of social media, memes, videos, etc. has increased the consumption of digital content across the globe. The consumers know what they want and from whom they want. They have become demanding thereby, putting pressure on the brand marketers to create highly personalized products and content for the consumers. With so many options around the corner, consumers are impatiently switching across brands if one particular brand is unable to deliver satisfactory services.

The consumers also feel annoyed if the brand content is poorly written or the video resolution in the brand channel is unsatisfactory. Moreover, one of the major problems faced by consumers while accessing the brand content on mobile phones is that it is not well optimized and links are not clickable. Therefore, almost all the brands are focusing on optimizing the SEO and personalizing their website content by engaging with efficient digital marketing and content writing services.  

 

The technological innovation such as AI has played an important role in influencing the consumer behavior dynamics in the global market. AI technology mainly in the form of voice search is gaining prominence among the consumers. Various devices and applications such as Alexa, Google Maps and Search have incorporated voice-based AI technology. In fact, many of the consumers now use voice search to make purchases online or to search for specific things over the internet. AI-based technology has ensured consumers’ ease of access to digital information. 

There are millions of users searching for myriad information and they quickly skim over the sites and pause at ones that they think are useful. However, if the brand website content is not optimized as per their needs, they will quickly bounce to the other websites. Therefore, good digital content on a brand’s website is a must. These days, with the technological advancement in AI and machine learning, marketers are able to produce the content and deliver the same in the shortest period of time to the targeted consumers.

hinanaaz

I am a professional digital marketer & blogger, contributing content on various high-quality guest blogging sites. mail id: hinakhan73238@gmail.com