Look around in the market, and you’ll find no shortage of marketing agencies promising to “10x your business in 6 months.” Scroll through LinkedIn and you’ll see pitch decks, carousels, and clickbait ads claiming they’ve unlocked the secrets of social media or SEO.
And yet, not every dollar spent on marketing by businesses leads to corresponding revenue growth and not every business depending on agencies gets the desired marketing results.
Anjika Jain and Janak Priyani, co-founders at Digi-tx mention that very month, businesses come to Digi-tx with the same story:
“Burnt by marketing agencies. Promised results and spent loads of money. Yet no considerable results.”
Hefty retainers. Zero ownership. No accountability.
Months spent on rehashing the website, optimizing content, doing SEO, pushing content on LinkedIn. Still no leads, no conversions, and nothing concrete to show. This is the sad story of many marketing agencies, if not all. Overpromise, underdeliver. And business owners end up wasting a lot of time and energy.
It’s not just frustrating – it’s systemic.
The Agency Problem No One Talks About
The one thing not said very often in the marketing circles is – marketing is a weird service.
You will see product or service businesses that promise to cut down payroll costs, automate compliance, or improve customer support. And their pitch is simple: save time, reduce costs, get results.
But marketing agencies promise the hardest thing in business: revenue growth.
It’s squishy. Hard to measure. Full of variables. Attribution challenges. Dependent on timing, competition, audience behavior, channel shifts, multiple algorithm changes, and more.
And yet, marketing agencies are structured like predictable software businesses – fixed retainers, fixed scopes, and rigid processes. Except… there’s nothing predictable about real marketing outcomes.
That disconnect is at the heart of the agency problem.
When you agree to pay $3,000–$10,000/month, you’ll have “growth” on mind and would be calculating the ROI. But most of the time, all you get is a pile of Canva templates and loads of technical gibberish which only marketing nerds would understand. Ultimately, your business is blessed with fancy designs, good-sounding content and flashy tools, but no real audience interaction and lead pipeline movement.
What’s Worse Than No Growth? Paying Monthly for It
Here’s where it really hurts: the retainer doesn’t stop. No matter the result. No matter the ROI. If you’re locked in for 6 months or a year, the agencies continue to invoice their clients for the period.
Business owners – especially in B2B – don’t just feel underwhelmed. They feel cheated. And that’s very obvious.
The sense of wasted money is bad. But the erosion of trust in the entire marketing process is even worse.
When that happens, founders stop believing that SEO or content can ever work. The volume of business owners who want to take advantage of digital marketing for their business but have no knowledge or guidance on how to do it well is tremendous. Once they see the agency fail, they pull back on strategic marketing efforts. And they try to fix things with a few LinkedIn posts or cold emails – which, unsurprisingly, doesn’t help.
It becomes a vicious cycle.
That’s the cycle Digi-tx is trying to break.
Changing the Pricing Model. Revenue Sharing, Not Blind Retainers
People at Digi-tx don’t call themselves a “marketing agency”. They prefer to be called digital growth partners – with skin in the game.
They believe that if they are going to claim responsibility for helping businesses grow, then they should also take some of the risk with the owners.
Here’s how Digi-tx does it differently:
- Smaller monthly retainers to cover the strategy, operations, and execution costs.
- Revenue sharing based on the deals they help close – the part where Digi-tx actually earns the margin when businesses get the revenue.
- Aligned incentives keep them focused on outcomes, not just outputs.
No long-winded contracts. No bloated project plans. No deliverables for the sake of billing hours.
Focused work. Frequent review. Course correction. Results. And then the upside of revenue.
Digi-tx works with you to understand your buyer, build a funnel that makes sense for your business, and then execute a lean, insight-led marketing plan that drives actual conversations with prospects.
Why This Matters Even More for B2B Companies?
In B2B – especially in spaces like tech, SaaS, and cybersecurity – you’re not selling a product.
You’re selling trust.
Your buyers are risk-aware, research-heavy decision makers. They don’t convert on the first impression. They don’t respond to generic posts or half-baked SEO blogs.
They look at your brand, your content, your expertise, your authority — and they compare you to everyone else in the space.
If your marketing partner doesn’t understand that nuance, doesn’t dive deep into your industry, and doesn’t know how to translate complex features into real business outcomes, they’re wasting your time.
Digi-tx has worked in these domains for over a year now and here are the important marketing tenets they believe in:
- Technical content is necessary, but strategic messaging wins.
- Search visibility matters – but only when it’s paired with the right questions and the right buyers.
- LinkedIn and YouTube are goldmines – if your content is built for engagement, not just distribution.
And the most important one – when your content works, you should benefit first, not your agency.
This Isn’t a Trend. It’s a Correction
The change was very much needed in industry. And the team doesn’t claim they’re doing anything close to revolutionary. They’re just building a model that makes more sense for everyone. Particularly for the business owners.
In the same way product-led growth reset how SaaS companies acquire customers, revenue-aligned marketing partnerships will reset how B2B companies grow with content.
Because at the end of the day, if your agency can’t commit to growing with you, should they really be charging you to grow at all?
Not The Business of Promises, But Business of Accountability
The very reasons why Digi-tx came into being are:
to not sell dreams.
to not guarantee any leads
to not seek any vanity metrics and dashboards that no one checks.
They want to “build content, SEO, and demand-gen systems that bring actual buyers to your door – and they only win when you do.”
If that sounds like the kind of partnership you’ve been looking for, Digi-tx is the right marketing partner for your business.
