How different web design agency services differ

A digital agency does things slightly differently and really tries to develop the brief. They will try to do more to understand your brand. They will also look to align too with your business and what it is that it does. This is in the sense of what the businesses objectives may be and where it is that you are in turn trying to go to also. This is what they will come up with a design to go with your business.

It can be tricky to distinguish ‘okay’ web design companies from a truly amazing ones. It is also much easier said than done too. Not every web design agency and digital marketing agency is the same, of course. It is key to some degree that this is well noted and catered for on the way in. Have a good look at what it is they offer. Have a good look at the work they have done to date too.

The difference between web design and web development

Even though the terms have become interchangeable in casual conversation, when you break each one down into the specifics, they’re quite different.  If you’re looking for a new website, knowing the difference between a web designer and a web developer can save you a lot of time.

In a nutshell

The main difference is that a web designer is responsible for a website’s look and feel, while a web developer handles the applications and functionality of the site.  A designer creates and styles the graphics, objects, and layout for the user to interact with, but without any of the programmed interactive elements.  In short, using colour, space, and other graphic design principles highlighted below, web designers create an aesthetically appealing website for users to visit.

Web development is the coding or programming that allows users to click and navigate from page to page.  Think of a web developer as the director behind the camera; they are always there, but in a good movie you’ll never think about them. The same thing goes for websites.

What to know about web development as a service

If you think about a web design agency being responsible for the site you see, a web development agency is responsible for the site you use.  Web development deals with the functionality of your website, and makes the designed pages come to life.

Developers work with different coding languages such as HTML or PHP. This is done to break down the design into a dynamic, interactive website.  They’ll write code (also referred to as programming) in a text editor where they’ll structure the back-end of your site. For businesses that are constantly producing content, a web development agency may turn to a Content Management System (CMS) such as WordPress to build a website faster without sacrificing functionality.  This would give the client easy access to their content without having to learn any complex coding languages.


Many individuals naively believe that these two diverse disciplines are interchangeable, but they are not. While website design is concerned with the aesthetics of the site, such as layout and colour, website development is concerned with the technical components of the site that allow it to work online. Many organisations provide web design and development services, so it’s easy to become overwhelmed when deciding which one to choose. After all, there are just so many firms out there in the UK. This is as well as in any country around the world now.