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How did the Company Deal with the Pandemic-imposed Lockdown

Latambarcem Brewers was established in 2017 as a craft beer company with the goal of changing the way that people drink beverages in the country. The company, which is located in Goa, manufactures kombuchas and prebiotic drinks. They also make beers under the brands Maka Di or Borracha. All their physical stores were forced to close temporarily when the pandemic struck.

Latambarcem Brewers, which had a limited presence in the retail sector, knew that the lockdown could have a dramatic effect on their revenues. They know it will be difficult to fight the pandemic because they believe in in-house production. The firm quickly adopted a number of measures to stay afloat and preserve its revenue.

What steps did the company take to survive the pandemic?

  • ecommerce: Since the closing of their physical stores, the craft beer company has gone 100% digital. Their revenue quadrupled as a result. Their ecommerce channel began to earn more revenue than their physical shops.
  • Data Analytics To streamline their processes, the brewery invested data analytics to automate their reporting systems. This improved transparency and clarity was achieved in all aspects of their business operations. They were able to monitor their sales and revenue in real-time.
  • Work from Home: With a small staff of 45 employees, Latambarcem Brewers introduced work from home to all its employees.
  • Social Media Marketing:Social media was a key part of this small business’s marketing strategy. They tried a “mixed basket” of tactics, including influencer campaigns, pay ads through Instagram and Facebook, as well as Google Ads. They started email newsletters, and even used WhatsApp messaging to retain customers.
  • Website Functionality Another strategy to retain customers was to improve their website’s functionality.

Also Read: Should You Invest in Social Media Advertising?

How did you fight competition during the Pandemic?

Aditya Ishan Varshnei, Co-founder, Latambarcem Brewers

Aditya Ishan Varshnei (co-founder) explains that the company’s revenues increased by 1000% after the pandemic. “Our revenues rose by a hundred0% since then and we have emerged as the leading company in the kombucha sector considering our growth.”

The brewery was able to compete through hard work by its employees. Employee productivity was high because the firm fostered a positive culture at work. Varshnei says that the pandemic brought together the Latambarcem group even more. Everyone had time to think about the business because there wasn’t any distraction from working in the office. The company was able to stay ahead of its competitors because employees put in a lot of effort to optimise and improve the business.

What are you doing to be better prepared for another crisis?

Latambarcem Brewers, a company that has made a lot of money selling products through the e-Commerce platform as well as from social media advertising believes in the power and potential benefits of digitisation. They have invested in a new website to help them prepare for another pandemic. Craft beverage company has made significant investments in digital marketing. They are working to improve their digital assets in order to reach people in an emergency. To ensure that their revenue streams are not affected by another pandemic, they have launched beers in Maharashtra via all e-Commerce channels.

What are your suggestions for small business owners to handle another crisis?

  • “Business comes with risks no matter what time it is. It might be the pandemic today, but tomorrow it could be another. Flexibility is essential. Varshnei says that keeping the business flexible and adaptable helps it stay afloat.”
  • “Traditional Indian businesses believed in creating assets in house.” Varshnei says that even though our company is focused on the end-to-end creation and maintenance of our products in-house we may need to outsource certain processes in times of crisis.
  • Keep your company lean and cut down on over-recruiting. Over-recruiting is one of the greatest inefficiencies in Indian companies. Varshnei believes that a lean team and a positive work culture can increase productivity and lower fixed costs.

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