Adam Smith was right about the invisible hand when it comes to the market. The market is a ruthless entity that gives a plethora of competition. With the enhancement in competition, there is a high probability that you may lose your clients and customers. Hence, it is necessary to upgrade the quality of products and services and restrict and assess the performance of your competitors ethically.
With SEO and online business, you get many tools for such things, and the answer to such issues is competitor geofencing advertising. Wait, wait, was this term like a memory used by Gildroy Lockhart? If yes, this piece is perfect for you to make you understand every tenet of competitor geofencing advertising. Let’s get a holistic idea of it.
The very first conventional methodology to bolster your business through an online platform is to promote and present to the customer near your business. For example, suppose you run a website with product delivery and service deployment in Birmingham. In that case, you will try to pitch those products towards areas, including Edgbaston, Warwickshire, Handsworth, Kingstanding, Harborne, Sutton Coldfield, Erdington, Sheldon, etc., for sure.
But how will they come to know about your products? GPS. You may be driving, and the GPS of your smartphone is ON. Once you enter any of these areas, your smartphone may start getting notifications related to the business or services that you seek. These notifications can be in the form of deals, exciting offers, and other promotional tools. Why use such ways? Because it helps you in getting in touch with potential customers and convincing them at a faster pace.
However, you come to know that your competitor already has a stronghold in those areas. What will you do then? The best way is to adopt an aggressive technique of geofencing to tap the customers who are using products and services of your competitors or counterparts, i.e., geo-conquesting. Geo-conquesting is not the way of trespassing and poaching your competitors’ business but using a sophisticated method with better strategy and deal for customers. Imagine a situation.
Consider that you have a business that provides a web-development service at 100$ with an offer that if a client approaches you where they showcase that your competitor is providing the same service lower than your price, you will render it $1. What do you think, why the client has come to you? Because you had a better deal to let them avail of your services. Geoconquesting is a subset of geofencing somewhere.
But how do you use this concept of geofencing? Well, there are some laid down strategies to go for such methods. First and foremost, you need to understand the target audience you need to hit for the products and services you are pitching. Select an SEO agency in Birmingham that can prepare a list of questions to identify and detect the target audience. During this research, the SEO agency you have chosen will also try to find ways to make this audience unique related to your products.
Once found, start targeting the loyal and middle-ground customers. Why not the other portion? Well, it is not easy to tap those who have a strong affinity towards your competitors. Hence, it will be preferable to tap the untapped facets of this market. You know that loyal customers of your business are not going to leave you.
Hence, to keep their loyalty intact, you need to come with several offers and coupons that can keep them in your business’ sphere. When it comes to middle-ground customers, the technique of geo-conquesting is a MUST. When you come up with compelling and influencing ideas, the nudge created by the idea will itself attract those customers who don’t prefer anyone in the market.
Lastly, all you need is a bunch of top-notch writers who, on their day, can blow the mind of your customers by creating content that impresses you the most. An SEO company will always house such players who can generate phenomenal writing pieces that just hit your clients’ hearts within no time and ensure that they are ready to ping you to use your products and services.
competitor geofencing advertising is one of the sophisticated and new-fashioned styles to grab a great range of customers within a stipulated timeline. Suppose you are ready to initiate your venture and worry about predatory competitors. In that case, all you need is to choose an SEO agency in your region that can eliminate your stress by adopting the best practices of competitor geofencing advertising. Start building your business in the best way you can!