Elon Musk’s recent acquisition of Twitter has blown up the Internet.
From introducing new strategies to massive lay-offs; a lot is going on at Twitter’s HQ.
But let’s put everything aside and focus on the “Good Stuff”.
As of early 2022, Twitter had nearly 7.90 million users in Canada itself. Even though a few high-profile influencers may not seem so thrilled about Twitter anymore, there are still millions of regular users on Twitter. And who are these regular audiences? Yes, you guessed it right. They are your customers!
Millions of relevant conversations are happening on Twitter Canada every day. And all of these conversations add up to a much bigger picture of how our local community and people are changing. Local businesses in Canada should grab this opportunity to keep their brand at the forefront by understanding the conversations that matter.
How Does Twitter Drive Life into Businesses?
There is no doubt that your customers are already on Twitter – and they’re ready to discover, connect with, and buy from local brands just like yours. But the million-dollar question is “Do people actually see your brand?”
When you bring your local Canadian business on Twitter, you have the power to connect with powerful audiences that can make an impact on sales and drive results. In fact, brand involvement with local audiences is especially prominent on Twitter among consumers between the ages of 18 and 35. People in between these age groups are more passionate, informed, and feel more strongly to learn more about local brands than about big, multinational corporations.
Here are a few reasons why your local business in Canada should be on Twitter:
1) Stay in the know
Digitization has helped businesses easily understand what’s going on around the world. But does your business know what’s happening in your own locality? Twitter seamlessly connects your business with the top trends, updates, business news, etc, around you. It helps you learn about what your community really wants and what they are searching for. It gives you real-time trends and an opportunity to interact with actual customers around you. Most importantly, it’s the best way to get a read on your business/brand’s public reputation.
2) Free business promotion
Let your local community know that you mean business. Twitter is a great platform to target audiences in various provinces across Canada. You can easily reach out to multiple people at once, build your brand awareness and grow a strong organic following. All without even spending a nickel.
3) Start a conversation with your audience
Conversations thrive on social media sites. And on Twitter, you can come across all types of conversations. From professional industry talks to casual chats in your locality, you can hear everything that’s buzzing. The best part is you can even get into the conversation, respond to business inquiries, comment on influencer posts, directly message your clients, hear from your followers, run polls, tweet questions, and much more to get the conversation started.
Now you know what Twitter really means for your business. So how do you make the most out of Twitter for your local business in Canada?
Let’s find out…
How Can Local Businesses In Canada Make The Best Out Of Twitter
1. Use the search function
Google lets you know everything that happens all around the globe but getting to know what’s happening in your own locality might be difficult. This is where Twitter’s search engine plays a pivotal role, it lets you find out what people in your locality are saying about your brand, business, competitors, and industry. Enter local search keywords and trending hashtags such as #ViralTimeZone and see what comes up. With Twitter search, you get more targeted information and valuable insights about your local business, its competitive position, and what your audience actually expects from your brand.
2. Promote your business
To bring local audiences into physical stores and offices, Canadian businesses normally put up large billboards or posters around them. This is one of the best ways to attract customers near your locality. But with Twitter, you can now avoid the traditional approach and directly reach out to local communities through promotions. If it is an event that you’re hosting, Twitter allows you to engage with your followers to get the topic trending. All you have to do is host a Twitter chat on the event. Ask customer opinions, ideas, suggestions, and much more. When you involve your community in the planning process, your customers feel more valued and appreciated. This will surely reflect on your brand and boost your event like never before.
3. Handle problems through direct messages
Your customers are not going to email you product defects, service issues, etc, and wait for 2-3 business days in order to get a response. They will slowly begin to unfollow your brand and search for the next best business in the locality. Now you don’t want that to happen to your business, do you? With Twitter’s direct messaging option, you can seamlessly troubleshoot your customers’ issues and handle their problems, in real time. In short, you can address customer challenges quickly and nip it in the bud, rather than waiting for it to grow into a potentially negative marketing for your brand.
4. Humanize your brand
Twitter is the only social media platform where your brand can be both fun and quirky or professional and sophisticated. It gives your business the opportunity to connect with local audiences of all ages, social statuses, ethnicity, and gender. You can also naturally converse with people in your audience, and respond to their comments, both positive and negative. In fact, it does not always have to be about marketing and sales. You can even post information that’s happening around your locality, trending memes, sports updates, and much more. It shows your local audiences that you don’t just care about promoting your business but are also interested in the community.
As more businesses depend on social media to grow their brand, it’s crucial that you too maintain the right presence among customers. Twitter is equally important for new budding businesses in Canada as well as for existing enterprises. If you think social media is too upbeat for you to handle, you can always hire a company providing web design in Toronto to get the job done.
Cindy Williams is a blogger in Canada. She graduated with honors from the University of British Columbia with a dual degree in Business Administration and Creative Writing.