How Can I Grow My Real Estate Business? 5 Key Tips for Growth

Awaisabubaker July 18, 2020July 18, 2020

With over 2 million active real estate agents, it’s likely you’re trying to figure out how to stand out from the crowd.

You’re likely asking, “How can I grow my real estate business?”. You’re looking at all of the smiling faces on business cards, billboards, and everywhere else, and you know you have to get the word out about your business to even start competing.

We’re here to help you with the best real estate marketing ideas. Continue reading this article to learn how to do real estate agency marketing.

1. Search Engine Optimization

One of the best ways to grow your real estate business is through search engine optimization. Search engine optimization helps get you to the top of the search engines for the right terms.

You might optimize for the keyword “real estate agent” for your city or similar terms. When you optimize for these keywords, you’ll be able to find targeted leads that you can help with their real estate needs.

2. Build Your Reputation on Social Media

Social media is a great way to get out in front of people that are looking for a real estate agent.

The best way to build an audience on social media is to find a niche market you can educate and entertain through your social media content. You can’t provide information for everyone, and you won’t be everyone’s cup of tea.

Know your audience and provide them the content they need to feel a connection with you, your brand, and your ability to help them with their real estate needs.

3. Use Local Images

You’re not just selling people the home that you’re marketing, but you’re also marketing the area where you’re trying to sell homes.

Put images of some of the most beautiful spots around the area on your website so people can envision themselves living in that area. This is especially great if you’re focusing on bringing in clients from out of town.

4. Invest In Professional Photos

Having a professional picture for your marketing is key. Remember that you only get one opportunity to make a first impression.

Take a few different types of photos, so you can market on different platforms. You might need a more professional photo on LinkedIn, but if you’re on Twitter or Facebook, you can go for a more casual look.

5. Build Your Google My Business Page & Reviews

When people search for your business, they are likely to find your website and your Google My Business page. Often, they will look at both your website and your Google My Business page to see reviews.

Make sure to ask any of your customers that enjoy your work to leave you a positive review to help new clients make a decision to work with you.