In the modern internet-oriented globe, where online visibility signifies everything for businesses, especially SMEs, you will find a variety of services and tools a company owner can use to advertise their business and reach more customers in their target industry. One of the most effective and comprehensible tools any business, small or big, can leverage today for local advertising is Google My Business.
This is a completely free tool that lets you handle and Boost your business listing on Google, also ensures your company appears in search results, full with all vital information supplied when folks go online to search for it, or for the products/services you provide. The fact that Google My Business is very functional and effective, yet free to use, makes it a highly recommended and convenient marketing tool, especially for small businesses on a very low budget. If you’re considering using this tool for your business, it’s definitely worth checking the guidelines like this guide to Google My Business profile suspensions, to be certain you know the rules.
So how, exactly, can My Company help your business expand this 2020 and beyond?
Before we go on to examine its benefits, let us take a little time to distinguish between a Google Business Profile (and company list) along with a Google My Business accounts, as many small business owners are now not aware that there is a difference between the two.
Google My Business Account vs. Google Business Profile
A Company Profile or record on Google can openly be created by you, a random stranger, or perhaps an automated listing generator. To put it differently, it is something anybody can do – like adding a place to Google Maps. It merely requires supplying the company title, location, and category, which Google then uses to make a Company Profile for that location, provided it doesn’t already exist. But the matter is that, if you created your Company Profile yourself or not, you will not have the ability to handle, optimize, and, really, get the maximum out of it, without also creating a Google My Business Account (that is free, incidentally).
A Google My Business accounts is what allows one to claim ownership over your Business Profile, giving you the much-needed editing and management capacities over it. So if you want your Business Profile to function for you as an effective neighborhood SEO and lead generation instrument, making a Google My Business consideration is a necessity.
The Advantages of a Google My Business Account
It will dramatically increase your visibility: Even if you currently just run your company through a brick-and-mortar shop and do not have a web presence yet, odds are most of your prospects and clients are online. When they require information on your business or the products/services you supply, the very first thing they will likely do is to consult Google Search or Google Maps. So once you’ve got a Google Business Profile optimized and managed via a Google My Business account, your (then highlighted) business will be found when your target customers search for it online, though you don’t have a site.
It will increase your credibility: As several studies have confirmed, an entire Google My Business profile makes your business appear a whole lot more credible to consumers, which increases the odds of them actually visiting and purchasing something from you. Other researches by Think With Google have also shown that customers are more likely to trust businesses with complete Google listings; a majority also trust online reviews (such as can be viewed on Company Profiles) as much as they do personal recommendations.
It’ll be a very easy way of Maintaining your target audience correctly informed
Since your Business Profile will include your place, contact information, business hours, and several other important business information, all legitimate and coming from you, the business owner, there will be little to no chance of your clients being misinformed about your business.
Also, you can freely update your own profile with info about expanded services, or with business status, such as ‘temporarily closed’ or ‘fully reopened’ (which happens to be useful especially in emergency situations like the current COVID-19 one).
It will enable you to engage with your prospects and Clients
A Google My Business account allows you to participate with the men and women who interact with your Business Profile. Engagement here can mean answering questions, responding to testimonials, chatting through direct messaging, and so on.
Moving further, you can even publish articles about your organization, products, or solutions to your Company Profile, throughout your Google My Business dashboard.
It will improve your local SEO
It might surprise you to know that Google has an algorithm for rank Google Business Profiles, just like it does for ads and sites; and you’re able to make this algorithm work for you by adding, via your Google My Business dash, target key words in certain segments of your Business Profile, and performing different optimizations.
These activities will enable your Business Profile with all the vital information on it to position over others in neighborhood search results, which is precisely what you want.
It will give you useful insights
Do you wish to know how many prospects and customers searched for you at a specific time period? What keywords are they using to find your business profile? When they found you through Google Search or Google Maps?
The functioning of your listing photos compared to other profiles in your category? Explanatory evaluation of actions taken on your listing? What keywords and actions are the most popular? Using Google Analytics and UTM parameters, you may even monitor clicks from a Business Profile.
Leverage Google My Business Today
Having realized the difference between a Google My Business account and a Google Business list, as well as the numerous ways a good use of both may help your business grow this 2020 and onwards, it is a great idea to include both of these free resources on your local marketing toolbox.
A Google My Business account boosts your visibility and efficacy on Google and now’s the best time to create one. Not sure how to get started? Talk to our SEO Consultants, and we’ll be happy to help you enhance your competitors, expand your reach, generate more traffic and sales, and develop your business in Thailand with Google My Business.
The simple fact that Google My Business is very functional and effective, nevertheless free to use, makes it a highly recommended and convenient marketing tool, especially for smaller businesses on a low budget.
And by providing this very helpful tool, the technology giant, Google, has once more demonstrated its dedication to the growth and success of companies like yours.
Before we proceed to discuss its benefits, let’s take a moment to distinguish between a Google Business Profile (or company listing) and a Google My Business account, as many small business owners are actually unaware that there’s a difference between both.
Google My Business Account vs. Google Business Profile
A Company Profile or listing on Google can freely be made by you, a random stranger, or perhaps an automatic listing generator.
In other words, it is something anyone can do – like adding a location to Google Maps. It merely requires supplying the company title, location, and class, which Google then uses to create a Business Profile for that place, provided it doesn’t already exist.
However, the thing is that, whether you created your Company Profile yourself or not, you will not be able to manage, optimize, and, really, get the maximum from it, without also creating a Google My Business Account (that is also free, incidentally).
A Google My Business accounts is the thing that enables one to claim ownership over your Company Profile, providing you the much-needed management and editing capabilities over it.
More importantly, this accounts lets you access, customize, and enhance several areas of your Company Profile, as well as manage its displayed information and collected reviews.
Therefore, in the event that you want your Business Profile to function for you as an effective local SEO and lead generation tool, developing a Google My Business accounts is a necessity.