The relevance of generating brand awareness and marketing is an obvious choice for all business owners. You could be running a coffee shop, bakery, salon, or provide services like accounting or financial services – you would undoubtedly want your consumers to be aware of your brand name. Also, they should be able to approach your business when there is a need.
Today, you have several methods to market your brand, for example, advertisements on tv, billboards, newspapers, and many more. And out of all the branding mediums, there is a unique and cost-effective option. It is to custom mugs with your brand name, logo, and tagline. It is a perfect way to attain brand recognition and keep the business close to the customers. You can come across several service providers that enable you to design custom mugs based on your brand requirements.
Are you in two minds about it? Do you want to know whether it is an effective marketing tool or not? If yes, the following pointers can be of help to you.
- The custom mugs will enable you to stand out from other market players
Customization is an essential aspect of outshining other market players in your vertical. It isn’t just applicable to your customer service alone, but also the promotional and marketing pieces. When you opt-in for a high-end custom mug designed by the best service provider, you can stand out amongst the list of your competitors. The mug will act as a physical and positive embodiment of all your company visions, values, and brand mission. It will provide the target customers what your competitors can’t provide them.
- Meaningful business marketing
According to marketing experts, the promotional branded products will have maximum effect on the business only when it gets appreciated by the customers. A high-end custom mug will certainly fall in this criteria. It should have a long-lasting impact on your customers and should be useful for them.
- Generate loyal customers
According to the latest studies, more than 66% of people could recall a brand or business name of a promotional product that they got a year back. Also, another study said that 79% said that they would love to engage with such a brand for business purposes.
A promotional item that is well-made helps to retain customers. It also helps to get new customers by altering their behavior. According to the latest study, the new-age customers would love to switch brands or resort to another brand because of a free gift from a purchase. A custom mug can act as a promotional gift with the purchase that generates loyal customers.
- Provides daily visibility to the customers
Most people in the world opt-in for their share of morning coffee before they start their day. It is here that the custom mug that has your brand logo, name, and tagline will start to show its efficiency in making the consumers keep your business name in their mind. Allow your business identity and business name to be visible to the customers through a custom mug.
These are some of the apparent benefits of custom mugs when using them as a marketing and promotional tool.
