How can a B2B telemarketing company help your business?

For growing businesses looking for an efficient way to grow their customer base, one effective method for quality sales lead generation is to outsource your telemarketing.

Managing telemarketing yourself is always an option, but there are several drawbacks, not the least of which is higher costs.

In addition to saving you time, outsourcing reduces the amount of money you need to spend on campaign management and staff training. The flexibility you gain here allows your B2B company to focus on growth, with little risk.

There are several reasons why businesses consider outsourcing their telemarketing to a specialist company.

A telemarketing company takes care of all the heavy lifting, including calling or contacting people, so that you only get serious prospects for your business. 

It is important for them to have the right skills because they are paid to generate leads every day –  so you can be sure that only the most qualified team members are working on your marketing campaign.

Furthermore, they have more time to research and profile the companies they will be contacting.  

More Than Words Marketing explores why outsourcing telemarketing may be the right choice for you in this article.

1. Active account management

In addition to B2B lead generation and appointment setting, telemarketing incorporates sales transactions, handling incoming calls, and, occasionally, conducting telephone market research prior to and after sales.

Experienced account managers are able to apply best practices from previous campaigns while understanding what needs to be done differently on each campaign. This is backed up by a campaign review at an early stage that can help identify obstacles not covered in the brief, and guarantee that agents are assigned with the right skills and experience.

Furthermore, a good account manager knows which data and sectors are gaining more traction, so resources can be allocated where they are most effective.

As a result of skilled account management, each campaign can be optimised to deliver a high return on investment.

2. ROI

An experienced telemarketing team can deliver results affordably and efficiently. Most importantly, they furnish your business with the leads that will, eventually, become paying customers.

Furthermore, they can devise solutions to limit downtime even when demand varies. With expert account management, every B2B telemarketing campaign stands a chance of achieving its goals.

When you work with a dedicated agency team, they can help you evaluate several approaches and strategies and decide which one is the best fit for your business.

3. Improved monitoring

When your sales team is overloaded with prospects and clients, it becomes challenging to manage each phone call effectively.

B2B telemarketing services can re-engage prospects who may have gotten lost in the sales process and regain their interest.

It is possible for highly trained telemarketers to handle a large number of calls on a weekly basis and maintain a short response time. They can provide backup for your own sales team, or take on any overflow during busy periods.

4. Setup and operation are more cost-effective

Building a telemarketing team in-house requires a large upfront investment. It is not just salaries that you need to invest in, but also infrastructure to support your telemarketing and telesales team.

In addition to buying software and equipment, you also have to train your employees to use it. You’ll need to repair and maintain this equipment, which can be costly, and you’ll need to upgrade it eventually if you want to remain competitive.

It could take your telemarketing department some time to recoup this initial cost.

5. Flexibility

There’s more to telemarketing than simply contacting leads; you’ll also need to narrow the list of prospective customers. Flexible scheduling is necessary to be able to handle both tasks effectively.

There is rarely this much free time in small or growing businesses, so it is much more efficient to find a telemarketing business that is designed to meet these needs. Fortunately, there are companies that specialise in telemarketing that can help you with this.

Choosing a quality telemarketing company

Many outbound telemarketing companies exist, but not all are trustworthy. In order to achieve results, you need to work with a reliable service provider. 

When searching for a reputable B2B telemarketing service, be sure to check their website to ensure they have a well-developed B2B marketing strategy integrated across several platforms.

You will learn more about the quality of their content, their collaborations with others, and their dedication to their work.

A company’s track record can be measured by testimonials, so make sure you research their past clients’ feedback.

It is also important to get a sense of the kind of results you can expect from your telemarketing agency.

Describe the outcome you envision, and that should open a discussion about the likelihood of those outcomes, as well as the likely return on investment.

More Than Words’ marketing team specialises in telemarketing for B2B, schools, and the public sector.

For more information, just give us a call at 0330 010 8300 or visit www.morethanwordsuk.co.uk