How a Contact Center WIll Benefit Your Real Estate Firm

While it might not get the press attention that restaurants and frontline workers do, real estate businesses nationwide felt COVID-19’s immense impact. This led to more prospective homeowners turning to digital communication channels to look at properties, connect with realtors, and resolve inquiries. Plus, with uncertainty surrounding open house safety and industry cleanliness standards, many realtors needed to adapt.

That’s why many agencies and firms turned to their call centers. Outdated call center platforms hold back real estate brands, even at the best of times. With competition at an all-time high, these tools often mean the difference between success and failure. To understand the benefits of a call center for a real estate business, here’s what you need to know. Selling real estate is easy nowadays.

Your contact center integrations can empower your teams.

With more homeowners buying remotely, more realtors invested in digital spaces as well. This meant that disconnected teams needed ways to stay in touch and convey meaningful data. While it’s possible to handle all this manually, many real estate brands prefer the reliability of digital data collection and distribution. For instance, brands that work primarily on Microsoft Teams can look for a call center Teams integration. By connecting Microsoft Teams with your customer service platform, you’re able to more closely review project statuses, check your sales funnel, and get easy access to data parcels.

This type of integration makes it easier to maintain consistency throughout your brand and your messaging. If two agents are working on a listing together, a Microsoft Teams contact center integration can enhance the customer experience, ensure transparency, and keep both agents in alignment as the sale progresses.

It helps connect buyers to unique properties.

Buyers that work with a broker or real estate agent are often more likely to hold out for the “right” home. However, certain parcels of land are often more competitive than others. Take mountain land, for instance. Mountain land has a wide appeal for buyers and sellers alike. For sellers, the land tends to be more profitable, as you’re not only selling a home but likely an acreage as well. For buyers, it’s easy to feel swept up in the romance of a secluded cabin with mountain views. That’s why, if you have a portfolio of mountain homes for sale in NC, you want to make sure the listing agent can connect with the buyer quickly and effectively.

Call center software gives you a great opportunity to rethink this step in your sales process. Since real estate is often about timeliness, cutting out slower processes and bottlenecks makes it easier to connect your clients with the right houses. From wooded lots to mountain land, certain properties are a rare opportunity. When you factor in modern amenities and conveniences, these properties often sell quickly. When you have easy access to client information, listing offers, and necessary personal information, you can develop a more competitive buying strategy. It can also help sellers with additional information for commercial properties, open house information, and brokerage services.

Your communication is the key to your success.

Your contact center solution can impact almost every facet of your business. Whether you work with custom home builds and new construction, or you’re trying to help a client understand the reasoning behind HOA fees, maintaining robust communication is a must in the real estate industry. When you incorporate technology like call recording, direct routing, IVR, and SMS chat functionality, it’s easier to maintain this high level of communication.

You can connect with clients, lenders, vendors, and agents more effectively, placing a stronger workflow at your fingertips. When you’re working with incoming communication from various sources, you want direct access to the information that will help you succeed.