The rise of the “experience economy” has transformed the way people travel. No longer satisfied with just a place to sleep, today’s holidaymakers seek unique and memorable getaways. This shift has fuelled a boom in the holiday home rental market, creating lucrative opportunities for passive income. However, with this surge in popularity comes increased competition. In a sea of similar listings, how can you make your property truly shine and attract discerning guests?
The key lies in strategic design. Thoughtful design choices can not only elevate your holiday home above the rest but also create an unforgettable guest experience, leading to glowing reviews, repeat bookings, and a healthy return on your investment. This guide explores the essential design do’s and don’ts, providing practical tips and expert advice to help you craft a holiday home that stands out from the crowd and leaves a lasting impression.
Design do’s
Three key principles should guide your design choices: emulating the best aspects of a hotel experience, catering to a specific type of guest, and cultivating a genuinely welcoming atmosphere.
Give the hotel experience
Creating an air of opulence is the ultimate way to attract higher-quality clientele and set your rental apart. Make sure the space features luxurious elements such as plush linens and towels, king-size and hotel-style beds, and access to streaming services. You can also go beyond these staples by including complimentary toiletries like high-end soaps and enlisting professional cleaning services.
Look to existing properties for inspiration. For instance, this spacious townhouse near Hyde Park from Luxury London Listings features super-size beds, full ensuites, and a fully equipped kitchen, among other upscale amenities.
Keep the location of the property in mind, too. You may wish to tailor the experience to the area and what it has to offer. For example, consider crafting a welcome basket, complete with local goodies (think a bottle of wine or gourmet chocolates) and a handwritten welcome note.
Cater to your specific target guest
A key step in creating a successful rental business is defining your target guest. Understanding who you want to attract will help you tailor your property and services to their preferences.
For instance, if you’re catering to families with children, make sure to child-proof the property for their safety. If you want to appeal to guests who travel with pets, include pet bowls, beds, and toys to make their furry friends feel comfortable. If your area attracts a lot of digital nomads, consider setting up a comfortable workspace, complete with chargers and office materials.
Here are some other things to consider adding to your rental:
- A well-equipped kitchen is a must for longer stays. Invest in high-quality knives, a coffee machine with pods, and appliances to accommodate a variety of cooking needs. A small selection of snacks or a complimentary breakfast basket will make guests feel truly welcomed.
- All guests will value a good night’s sleep. Opt for high-quality bedding and pillows, and offer bedroom temperature control options, whether through an extra fan, heater, or weighted blankets. Bedside tables with charging ports add convenience, and blackout shades ensure light doesn’t keep guests awake.
- Consider a variety of guests when designing outdoor spaces. Comfortable seating is a must, but also think about adding features that cater to different needs. A small garden or some potted greenery can add a touch of nature, while pet-friendly accommodations might include a secure area or designated potty spot. For digital nomads, providing a stable outdoor work surface and reliable Wi-Fi access can transform the space into a productive and enjoyable workspace.
Create a welcoming atmosphere
Think about how you want your guests to feel when they walk in the door – relaxed, inspired, and at home. This feeling comes from a combination of thoughtful design choices.
Start by maximising natural light; strategically placed mirrors can amplify daylight and make even small spaces feel open and airy. Layered lighting, from soft overhead lights to cosy table lamps, creates a warm and inviting ambience. Introduce a calming colour palette and incorporate textures that invite touch – think plush throws, woven rugs, and thick curtains.
Greenery, whether real or high-quality faux plants, adds a touch of life and freshness. Finally, consider subtle thematic touches that hint at the unique experience your rental offers, whether it’s a seaside escape, a rustic retreat, or a modern city loft.
Design don’ts
In terms of design don’ts, over-cluttering and a lack of details and personal touches are the most common pitfalls.
Don’t clutter the space
Creating a welcoming and functional space involves finding the right balance between personality and practicality. While personal touches are important, avoid over-cluttering, which can make a space feel cramped and overwhelming.
Similarly, while a minimalist aesthetic can be appealing, an all-white design can be difficult to maintain and may lack warmth. Aim for a balance that reflects your style while remaining comfortable and easy to care for.
Don’t neglect the details
One of the biggest design mistakes is poor lighting — relying on a single overhead source can make a space feel harsh and uninviting. Instead, incorporate multiple light sources, such as floor lamps, sconces, and dimmable fixtures.
Invest in durable, high-quality furniture that can withstand guest use, rather than chasing fleeting trends with flimsy pieces. And, of course, address any maintenance issues promptly. A seamless and enjoyable guest experience hinges on these thoughtful touches.
Don’t ignore personal touches
Creating a welcoming and memorable guest experience means striking a balance between personalisation and practicality. While avoiding overly personal items like family photos is wise, don’t let the space feel sterile or impersonal. Guests crave a unique and inviting atmosphere, not a generic hotel room.
Incorporate unique touches that showcase the local flavour. Seek out locally made crafts, artwork, or even unique vintage pieces. These elements create a sense of place and offer guests a connection to the area.
Remember to consider the practicalities too. Choose houseplants carefully, prioritising non-toxic varieties safe for pets and guests with allergies. A little research goes a long way in ensuring a healthy and happy environment.
Leave a lasting impression
In the increasingly competitive holiday rental market, thoughtful design isn’t just an aesthetic choice—it’s a strategic investment. By creating a luxurious yet comfortable atmosphere and incorporating practical amenities, you elevate the guest experience, drive positive reviews and repeat bookings, and ultimately, earn a higher return on your investment.
