Since the invention of the tally, advertisements have appeared alongside TV shows as the staple medium of marketing a product or service to as many people as possible. In the old days, a single video ad ran for 15 to 30 seconds, which is too long by present standards. Back then, the novelty of watching TV at home contributed to a higher tolerance among viewers to sit through three to five types of 30-second interruptions. Though people today still sat mesmerized in front of their television screens, the average viewer now makes use of the time the commercial ads appear to check their Facebook feed or play a quick game of Bubble Ball on their tablet or smartphone. It’s this combined engagement with TV shows, online media, and mobile applications that has aroused the interest of Internet marketers and advertisers.
Basically, in-stream ads appear either inside the video content or outside the border of the screen, but still within the player. Ads inserted into a streaming video appear in three places: before the video starts, halfway through twittervideodownloaderafter the video ends. The in-video ads don’t expand over the video and they don’t occupy the whole screen. However, viewers may expand the ads running simultaneously with the video. They’re either at the bottom of the screen or on any border of the media player. Alternatively, video advertising appears inside a banner ad display, in the body of an article, or in a text link pop-up.
Online advertisements, whether they’re video ads or Flash-based animation, can quickly backfire against an advertiser. Internet users may enjoy watching ads with a catchy tune or a humorous story. However, when viewers kept seeing the same video every 60 seconds, this sense of enjoyment rapidly deteriorates into feelings of annoyance and ill-will towards the video’s content and the company associated with it. Marketers describe this as brand rage, which is the opposite of building awareness and goodwill towards the brand.
Contrary to how online video ads work, mobile video advertising uses the “foot-in-the-door” technique where marketers offer freebies or trials to consumers before aggressively selling to them. In the case of mobile games, users receive free game credits in exchange for watching a sponsored video. Meanwhile, apps available for download as trial versions often display ads on the screen when the utility opens and during its operation.
As way of raising consumer engagement with a brand, advertisers have begun including users of mobile phones and tablets with web access in their marketing strategy. For instance, singing competitions on TV often ask their viewers to vote for their favorite contender by logging online and clicking the contestant’s name. Other shows would ask a question and invite viewers to share their opinions or offer suggestions by sending a tweet tagging the TV show’s Twitter ID and adding a hash tag.
When the online advertising giant that goes by the name of Google began offering its video-within-a-video advertising option, most of the ads that appeared were shortened edits of a local company’s TV spot. Advertisers had to produce an initial ad, which they could upload to Google’s video directory as soon as possible. The video editing probably took less than an hour at minimal cost for labor.
Now, compare this with a two-day TV ad shoot with a production crew and using HD cameras normally used for film making. Add the average amount download twitter video online asks as talent fee, which could be as high as a million bucks or maybe more when the brand’s being promoted by a professional athlete or an international star. Moreover, advertisers should take advantage of animation techniques to produce their original ads and pay a fraction of the costs of shooting a video.