The booklet or a catalog is one of the most effective types of advertising printing. Compared to a leaflet, a booklet presents information in a more complete and structured way. The most common version of a booklet is a folded (folded) sheet in two, A4 format, it is also called a leaflet, euro booklet, or trifold (threefold). Its popularity is due to its compactness; such a booklet can be easily placed on any information desk or enclosed in an envelope.
A brochure is a paperback printed publication of 4 to 48 pages. Unlike a booklet, it tells about the company most fully, allowing you to understand in detail its products and services. You should check the amber sea brochure for more guidance. With more pages than a brochure, brochures are the ideal vehicle for engaging customers in the final transaction.
In addition, a brochure in the form of a product catalog is able to fully describe the promoted product or service, thereby encouraging the client to purchase.
The finest is a leading agency with many years of experience in the field of real estate. We always try to provide high-quality, professionally selected, and up-to-date information about the market and real estate in Singapore.
Designing a booklet or brochure
The brochure is a task that requires an integrated and professional approach. An important part of this work is the attractive appearance of the product, combined with its information content. When working on a booklet or brochure, our advertising studio tries to make the most of all the professional resources of our designers and PR specialists. Thus, our clients receive a powerful advertising tool that helps to attract an audience.
Steps of Catalog and Brochure Designing
- you send us the terms of reference for the development of the design of the booklet
- We clarify the details of the layout and conclude an agreement.
- If necessary, we request materials (logo, illustrations, photographs)
- We present you several options for the design of the booklet (by agreement)
- After approval of the layout, the designer prepares the booklet for printing
TIME FOR DEVELOPMENT OF THE DESIGN OF THE ADVERTISING BOOKLET OR BROCHURE
When you agree on the terms of reference and conclude a contract, then the design of the booklet can be completed within 1-2 days. More complex brochure design concepts can take up to 3-4 days.
The timing of the development of the design of the advertising brochure depends on the number of pages. Typically, work takes 3 to 5 days.
Development of the Design & Advertising the Catalog
If you agree on the terms of reference, the design of a simple booklet can be completed within 1-2 days. More complex catalog design concepts can take up to 3-4 days.
The development of a multi-page catalog is divided into two stages: the first is the development of a design based on the cover and one inner spread, the second is the layout of the remaining pages. You should check the watergardens @ canberra, to take it as an example for making its catalogs and brochures. The preparation time depends on the number of pages. Typically, work takes 3 to 5 days.
- Development of the design of a booklet, leaflet, or catalog is a creative process, but we always meet the deadlines agreed by the parties.
- Having applied once, the client almost always applies again, with a request to fulfill a new order. We value regular customers and, despite the low prices, we try to provide an additional discount.
- Depending on the concept of advertising the catalog, we can recommend the paper and printing method required for the implementation of your project.
Binding Methods for Brochures
There are several ways to bond brochures. Which one will be used depends on the number of pages, paperweight, and purpose of product use:
Time-tested, reliable, and economical method. This is how ordinary notebooks have always been fastened. Used for handling brochures up to 60 pages. Euro brackets can also be used – they have an unusual curved shape.
The middle of the root fold is pierced in two or more places with the ends of the staple and fixed.
The fold is pierced from the front side, and the ends of the staple are clamped not inside, but outside. With this type of binding, the brochure will not open well enough.
Sewing with threads. Suitable for binding brochures with heavy cover and over 60 pages. The sheets are stitched together and then connected to the cover with hot melt glue. This method provides better bonding and excellent block opening.
Sewing and Adhesive
For the production of very large volumes of brochures, the sheets are first stitched in a notebook, then grouped and glued to the cover with hot melt glue. This method is rarely used.
After binding, the brochure takes on a finished look. A detailed disclosure of a relevant topic, high-quality illustrations, the use of modern technologies in printing make the brochure an important integral part of the business, allowing it not to get lost among competitors and the constantly growing service sector.