With a focus on solid expansion and sustainable results, the marketing and sales expert closely followed the transformation of a retail chain that grew from R$750,000 to R$13 million in monthly revenue.
Expansion is not just about opening new branches or increasing headcount.
Sometimes, the real challenge lies in growing without losing control—ensuring that each new step doesn’t weaken what has already been built. It was with this mindset that Renato Alcântara led one of the most remarkable transformations of his career: the growth of the Ourinhos Hipermercado chain, which went from a monthly revenue of R$750,000 to R$13 million.
Over the 12 years he headed the company’s commercial department, Renato oversaw every stage of this process. More than just a leap in numbers, it was a complete restructuring of the operation. The number of checkout counters grew from 18 to 78, teams were redesigned, sales channels were expanded, and the commercial management structure was reshaped.
“Growing without planning is risky. You might even boost sales, but if you don’t have the right structure in place, you start losing quality, margins, and even your reputation. What we did was prepare the company to grow with consistency,” explains Renato.
With over 20 years of experience in marketing and sales, Renato has dedicated himself to projects focused on sustainable growth. He holds a degree in Marketing, an MBA in Strategic Business Management, and more than 12 national and international certifications, including one from the American Marketing Association (AMA). Over the course of his career, he has also been awarded three times by APAS, one of Brazil’s leading retail associations.
According to him, one of the most common mistakes in expansion processes is focusing solely on opening new locations and neglecting the operation as a whole. “A lot of people think expanding is just about selling more. But what ensures long-term results is the ability to deliver quality service, maintain efficient processes, and have a well-prepared team. That’s where strategy has to come in,” he emphasizes.
This attentive view of the business as a system is one of the hallmarks of Renato’s work. He typically operates not just in commercial areas, but also in integrating marketing, people management, operations, and data analysis. Each part needs to be aligned, he says, so that growth is not just numerical, but truly sustainable.
Today, in addition to working as a manager and consultant in São Paulo, Renato is involved in expansion projects both in Brazil and the United States, always with the same focus: helping companies grow with a solid foundation, clarity, and careful planning.
His journey shows that growing quickly may be easy—what’s truly hard is growing well.
