In no time we have so swiftly moved from hand written letters to phones and laptops and this giant internet. Not very long ago were we used to going to phone booths and dialing the phone number over that circular dialer. But now, things have changed. Businesses have skyrocketed using the internet and digital marketing platform. Now rarely can we imagine our lives without the internet. In this, how important have apps become for a business? Indeed the iPhone apps development in Australia has grown immensely. But is it helping truly?
Mobile Apps as a business tool!
If we just look at the present world, at how business works in this, we will find that technology rules it all. Earlier, where business promotion was all about salesmen, fliers, TV commercials, and billboards, now it has grown grandly over it. Now the phones are almost everything. A phone can work as a flyer, a television, a billboard, and also as a salesperson. For this very reason businesses presently are investing huge sums in digital marketing. You may contact Blurn to learn how digital marketing can raise your business to new heights. But what about mobile apps?
If we first go by the statistics, mobile apps were downloaded 230 billion times as per Statista. This shows a huge shift towards mobile applications. But why can’t a business thrive with a website alone? Well, because mobile apps offer certain benefits over websites. Here is how a mobile application helps a business get over its competitors –
- Mobile applications help in creating a brand image of the company.
- They provide a rather personal experience. It is like you are speaking to the company itself rather than from some other person.
- They are handy and thus offer comfort to your customers.
- People tend to buy more things through an application than through a website. This itself makes an application a great investment.
- Applications help in creating a personal relation between the company and its customers.
- Because people have started to use ad blockers increasingly, you can send a direct notification about important things to your customers using push notification.
All these things help in boosting the overall business profits. But this is not all that you need to know about android and iphone apps development.
Things to keep in mind when getting mobile apps development done!
Having a mobile app is not enough. It needs to rank on the play or apple store too. An application in itself is a standalone product and thus needs to be promoted. But how does an application rank on the play or apple store? For this, ASO comes into play.
ASO stands for App Store Optimization. It is a set of algorithms that try to match the available apps in the store with the user queries. Here is a brief about ASO to help you understand it better.
How does ASO work?
Just like SEO is an algorithm that helps search engines find, index, update, and alter the websites on the servers, ASO is an algorithm too. Every day thousands of mobile apps get uploaded on app stores. This creates a noise in the environment and people do not know which app to choose. For this, ASO comes into play. ASO lets app stores find the apps that get uploaded, understand them, understand how users interact with these apps (install, immediate uninstall, rating, reviews, bugs, etc.) and thus segregate these apps according to their niche and rank these apps accordingly. Android and iPhone apps development in Australia has expanded like a breeze recently. This has called for the experts to perform ASO and let these apps rank. ASO gets done when you upload an app on the play store and must be done rightly. Wrongly done ASO can push your app before the wrong customer base.
It is a tricky task and must be dealt with by experts. Otherwise the investment might fall in vain. If you are looking for iPhone apps development in Australia, you might want to contact Blurn for their sheer expertise in the field for years.
An app that does not rank is as good as a dead currency. It can break the business. Thus, it is wise to know the total budget from app development to its promotion for proper finance distribution. At last, in the present internet age the only way for a business to thrive is to excel digitally. Make sure you nourish your business with the right investment.
