Google’s Multitask Unified Model (MUM): What It Is, And How It Will Impact Your SEO Strategy

In today’s digital age, search engine optimization (SEO) is crucial for websites and businesses to achieve high-ranking positions on a search engine results page. Typically, only those websites that rank in the coveted “page1” of a Google search, receive the majority of traffic. Therefore, to compete in the crowded digital marketplace businesses must utilize professional SEO services, ensuring further growth and success. An effective SEO strategy must keep abreast with the latest SEO trends, in addition to changes in search engine algorithms. In this article, we discuss Google’s new search algorithm, Multitask Unified Model (MUM), and how it will impact your SEO strategy.

Google Search Trends

In order to make sense of the sheer magnitude of searches on its search engine, Google Trends is a tool that shows which specific search term has the highest frequency in relation to the geographical area. Google Trends provides graphs, charts, and corresponding maps with subregions displaying query results over a specific period of time. Below is an example of trending search terms from January 21, 2022, to January 28, 2022.

(Source: Google Trends)

Google AI

Founded in 2017, Google AI is the company’s research division dedicated to the study and implementation of AI (or artificial intelligence). Some of the products Google AI has developed thus far include:

  • TensorFlow – An open-source machine learning and AI software
  • Google Assistant – An AI-powered virtual assistant similar to Amazon’s Alexa or Apple Inc’s Siri
  • Sycamore – A 54-Qubit quantum computer

Most Advanced AI

Arguably, the most advanced AI on Earth at the moment is being developed by none other than Google. The company has been involved in artificial intelligence research and development since the early aughts. Presently, Google’s AI technology is being used in everything from its search engine to Google Translate, to its autonomous vehicle (AV).

Google MUM

In May 2021, Google unveiled its new search algorithm, Multitask Unified Model (MUM). As described in the explanatory video below released in conjunction with the new search engine algorithm, MUM truly is revolutionary. 

Video embed code:

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Using AI technology with deep world knowledge, it is capable of translating over 75 different languages and can analyze images, text, and even video to provide users with a more simplified search engine experience.


Although it is still early days for Google’s Multitask Unified Model, this new search algorithm further demonstrates the need for businesses to have an advanced professional SEO strategy, including components such as local SEO

The advent of Google’s MUM has a huge impact not only on a user’s search experience but more importantly, on how websites will rank in an online search. That said, in order for your SEO strategy to be successful, it must focus on elements such as on-page SEO, link building, and a comprehensive keyword research strategy. In addition, you must engage your audience with pertinent, quality content that will elevate your domain authority – which in turn, correlates with a higher search ranking for your website.

Website Audit

An essential aspect of any SEO strategy, particularly now that Google Search is powered by the Google MUM algorithm, is a website audit. Businesses must analyze the SEO performance of their respective websites. Metrics such as overall traffic to the site, click-through rates, conversion rates, and bounce rate just to name a few, provide valuable information to get your website to the coveted Page 1 of a search engine results page (SERP).

Organic SEO

The term organic SEO (or search engine optimization) refers to a myriad of elements that are used to improve your website’s ranking on a search engine results page (SERP). This digital marketing strategy can include both on-page and off-page components that will ultimately enhance the user experience of your website. 

Another important aspect of organic SEO is providing high-quality, pertinent content on each page of your website. The content on your website is indexed by search engines such as Google. Given that Google’s MUM is operated by AI technology, it has the ability to sift through what is most relevant and the best quality pertaining to a respective search. In essence, it is learning what is the highest quality content available, and search results now reflect the very best of the best.

SEO Friendly

SEO-friendly refers to a website that has been search engine optimized. This means that the content on each of your website’s pages can be indexed more effectively by search engines such as Google. In turn, this can provide better ranking results on a search engine results page (SERP).

Providing SEO-friendly content on your website ultimately attracts search engine traffic. Search engine optimization is one of the successful digital marketing tactics available to businesses. In addition, having an SEO-friendly website delivers the highest ROI and is the one most effective marketing strategies available to businesses.


The digital world is accelerating at a hyper pace, and businesses must keep up in order to grow and succeed. Artificial Intelligence has now become increasingly prevalent, even in how Google’s new search algorithm Multitask Unified Model (MUM) operates any given Google Search. Having a customized SEO strategy in place is critical for your company to rank higher in search results. In essence, this will give you an advantage over your competitors with increased sales, profitability, and future success.

Author Bio: Sarah Bauder is a senior content specialist at IronMonk Solutions. Sarah has a degree in journalism and has a decade of experience writing content at numerous renowned publications. She enjoys writing about digital marketing, business, entrepreneurship and more.