Google Ads vs. Facebook Ads: The Pros, Cons, and Everything in Between

Did you know that Facebook and Google hold the largest share in online advertising spending in the US?

These two companies are titans in the digital world. With billions of users from across the globe, it’s no surprise businesses are so keen to advertise through them.

If you’re starting a digital ad campaign, Google and Facebook are both good options. But how do you know which is better for your business?

Find out more in our guide looking at Google Ads vs Facebook Ads.

What Are Google Ads?

When it comes to Google Ads vs Facebook Ads, the first thing you need to look at is the difference between the two.

Google is the most popular search engine in the world, and Google Ads lets you advertise your business directly on their search results. There are a few different methods of advertising on Google.

The first is Google Search, which uses keywords to display your ads on relevant searches. For example, your ad for dog food might pop up in a search for dog supplies. There’s also Google Shopping, which lets you upload physical products to be displayed for relevant searches.

What Are Facebook Ads?

Facebook advertising is based on social media platforms rather than search engines. Specifically, you can advertise on Facebook and Instagram. These can pop up on people’s news feeds, on Facebook Marketplace, and even in Facebook Messenger. Unlike Google Ads which use user searches to match their ads, Facebook Ads use factors like location and lifestyle to target their adverts.

When it comes to Facebook Ad revenue vs Google’s revenue, the social media giant is catching up to the search engine.

Facebook Vs. Google Ads Advantages

To look at Facebook ads vs Google Adsense, Google Shopping, and Google Search, let’s take a look at the advantages of both, starting with Google.

As the leading search engine, Google has a huge search volume that you can take advantage of. You can also use keywords to target your users, who are actively searching for what you’re offering, or similar goods and services. Google also has incredible analytics tools you can use to improve your ads and is suitable for companies from all industries.

Facebook advertising also has many benefits. Rather than relying on user intent, you create intent by targeting those interested in your products. They might not currently be searching for your products, but seeing your ad might tempt them to make a purchase.

When it comes to Google Ads vs Facebook ads, Facebook also has incredible targeting so that you can narrow down your audience. It’s a very visual platform that works well for advertising your business, and you can take advantage of engaging features such as carousels and videos.

Take Your Pick

Facebook advertising vs Google Ads is a hard battle. Both have very strong advantages that you can use to your favor and both will be beneficial to your business if you use them properly.

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