Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business owner, you’ll probably need convincing. This is all before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive web design is just better than what has gone before. So in order to keep up with the competition, you’ll need it too.
Responsive web design
Responsive web design in Swindon is crucial for the majority of businesses because it allows your users to achieve their goals. They can be done both quickly and smoothly. The important elements of your website can be pulled up on a smart phone. They can also appear as a fully functional version of the original. This is complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site. This is a key part of marketing.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time. That said, sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered. Plus the utility of the site – for example, can a user complete the action they would like to?
Get your page set up well
Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.
Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.
If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.
Branding is one of the ways in which we build a relationship of trust with a customer. You can also keep them coming back for more of the same. This is pertinent to responsive design for two reasons. Firstly, people do not feel confident in a site they cannot easily navigate. Secondly, in order to create a uniform brand you’ll need responsive design. This is all key to produce a consistent web appearance; however your clients reach you.
In today’s market there are only a handful of reasons why a company may choose to stick with static design. This is in regards to their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is key. It is the only way forward for your website.