The website builder industry is experiencing robust growth heading into 2025, with established players like GoDaddy continuing to command significant market share while the overall sector expands at remarkable rates driven by artificial intelligence integration and increasing digital transformation demands.
GoDaddy Reports Strong 2024 Performance
GoDaddy delivered strong financial performance in 2024, achieving total revenue of $4.6 billion with an 8% year-over-year increase.
The Arizona-based domain registrar and web hosting giant serves a massive global customer base, with 21 million active users as of 2024, representing a 5% increase since 2021.
The company’s reach extends across 34.2 million websites using GoDaddy for hosting needs, with nearly 17 million websites remaining active in 2024. This extensive footprint is supported by infrastructure spanning more than 55,000 servers worldwide in data centers across 13 different countries.
“GoDaddy demonstrated strong operational execution and financial performance in 2024, making significant progress across our key strategic initiatives,” said GoDaddy CEO Aman Bhutani in the company’s earnings announcement.
Market Share and Competitive Landscape
Within the website builder segment specifically, GoDaddy Website Builder ranks third in worldwide market share, trailing behind market leaders Wix and Squarespace.
Wix holds the leading position with 45% market share, while Squarespace captures 18% as the second most popular website builder.
However, regional dynamics tell a different tech news story. In the United States, Squarespace leads as the most popular website builder, followed by GoDaddy Website Builder in second place and Wix in third, demonstrating GoDaddy’s particularly strong positioning in its home market.
The broader domain registration business remains GoDaddy’s core strength, where the company holds the largest global domain registrar market share at 22.19%, having sold around 82 million domain names.
Industry Growth Trajectory
The website builder market as a whole is experiencing accelerated expansion. The global website builder market size reached $3.95 billion in 2024 and is projected to grow at a compound annual growth rate of 28.6% from 2024 to 2031.
Other market research firms project slightly different figures but confirm the strong growth trend, with one analysis valuing the market at $1.97 billion in 2024 and expecting it to reach $3.58 billion by 2032, reflecting a CAGR of 7.73%.
North America holds the dominant market position with more than 40% of global revenue, reaching $1.58 billion in 2024 and expected to grow at 26.8% CAGR through 2031. The Asia Pacific region, meanwhile, is emerging as the fastest-growing market segment.
AI Integration Reshaping the Industry
The integration of artificial intelligence is creating a new growth wave within the sector. The AI-powered website builder market is projected to reach $31.5 billion by 2033, up from $3.17 billion in 2023, growing at a CAGR of 25.8%.
Major players are racing to incorporate these capabilities, with Wix introducing its AI Text Creator in 2024, which generated on-brand content suggestions and was adopted by 31% of new users globally.
GoDaddy has also invested heavily in AI capabilities, with CEO Bhutani noting in the company’s 2024 results announcement: “Looking ahead to 2025, we are excited to further innovate around GoDaddy Airo, enhance our integrated technology platform and create even more value for our customers.”
Market Dynamics and User Preferences
Technology preferences within the market show clear patterns. PC website builders retained 63.84% of revenue in 2024, yet mobile builders are expanding at an 18.2% CAGR through 2030 as smartphone usage continues to grow.
Additionally, cloud deployment models captured 81.42% of revenue share in 2024, with SaaS models bundling hosting, SSL, CDN and updates to relieve small and medium businesses of technical maintenance tasks.
Small and medium-sized enterprises represent the core customer base, with SMEs capturing a dominant 63% share of the AI-powered website builder market in 2023, driven by the scalability and cost-effectiveness these tools offer.
Security Challenges Continue
Despite growth in website creation, security remains an ongoing concern. GoDaddy’s InfoSec researchers processed over 70 million website scans across all hosting providers globally in 2024, monitoring and analyzing website security threats.
The company’s security team identified numerous malware campaigns affecting websites worldwide, underscoring the importance of integrated security solutions in modern website platforms.
Looking Ahead
As digital transformation accelerates and more businesses establish online presences, the website builder market shows no signs of slowing. Worldwide domain registrations reached nearly 369.5 million in 2023, with projections expecting around 464.8 million by 2030, showing a 3.3% yearly growth rate.
For GoDaddy, maintaining its position as a comprehensive digital services provider—combining domain registration, hosting, website building, and security—positions the company to capitalize on continued market expansion.
With its strong North American presence, global infrastructure, and ongoing AI innovation, GoDaddy remains well-positioned to compete in an increasingly crowded but rapidly growing marketplace.
