Corporate event planners continuously face the challenge of delivering engaging, impactful experiences that align with clients’ objectives. Goal-oriented planning is a critical success factor to meet that challenge, and New York-based 23 Layers is leading the charge in this strategic approach.
Founded by Jessica Boskoff, 23 Layers has built a reputation for crafting innovative, immersive events that consistently exceed client expectations. A major driver of the company’s success is a commitment to goal-oriented planning, a process that puts the client’s objectives at the forefront of every decision.
By defining the purpose, target audience, and measurable goals for each event, the team at 23 Layers creates a road map for success that ensures all aspects of the event contribute to achieving the desired outcomes.
Testimonials Showcase 23 Layers’ Success in Event Planning
The testimonials from 23 Layers’ clients speak volumes about the effectiveness of this approach. Google’s Matt Ludwig praised the company’s ability to understand their style and audience requirements, while Slack’s Susanna Rizzo highlighted the firm’s attention to detail and ability to surprise and delight guests.
“I knew I had hit the jackpot when I first found 23 Layers, but Jessica and her team have well exceeded my expectations,” Rizzo wrote. “I have worked with the team on two companywide events that were genuine perfection. Their attention to detail is uncanny.”
One of the key benefits of goal-oriented planning is the enhanced focus it provides. By maintaining a clear vision of the objectives, 23 Layers avoids getting sidetracked by unrelated tasks or ideas, ensuring that every decision is made with end goals in mind.
This focused approach also leads to improved decision-making and resource allocation. When objectives are well defined, it becomes easier to select the appropriate venue, entertainment, and marketing strategies that will resonate with the target audience and contribute to the overall success of the event.
Goal-oriented planning also fosters increased stakeholder engagement. By clearly communicating the event’s objectives to all parties involved, including the planning team, vendors, and sponsors, everyone can work together toward a common goal, resulting in better collaboration and a more cohesive event experience.
Setting Clear Goals for Events Also Creates Measurable Results
Another important aspect of setting clear objectives is that they allow for measurable results. By establishing specific, quantifiable goals, corporate event planners can assess the success of their events, identify areas for improvement, and demonstrate the value of their efforts to stakeholders. This data-driven approach is essential for continually refining and enhancing the event-planning process.
23 Layers has mastered the art of goal-oriented planning, as evidenced by the glowing testimonials from their diverse clientele. From the David Lynch Foundation to Forter, clients consistently praise the company’s ability to understand their unique needs and deliver events that surpass expectations.
By prioritizing clear objectives, maintaining focus, and making data-driven decisions, 23 Layers continues to set the standard for exceptional corporate events that leave a lasting impact on attendees and stakeholders alike.
As Heather Hartnett from the David Lynch Foundation wrote, “Jessica was full of creative ideas to reinforce our theme, she knew our demographic well and was able to make an elegant atmosphere that our donors are still talking about.
“Jessica and her team are hard working, always pleasant and were incredibly flexible to meet our needs. I would trust 23 Layers with another event in a heartbeat.”