Global Mobile Value-Added Services (VAS) Market with Emerging Trends 2023 | Top Key Players Updates, Business Growing Strategies, Competitive Dynamics, Industry Segmentation and Forecast to 2030

Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services. The global Mobile Value-Added Services (VAS) market size is projected to reach USD 1356670 million by 2028, from USD 619430 million in 2021, at a CAGR of 11.6% during 2022-2028. The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.

The Mobile Value-Added Services (VAS) Market Research Report includes comprehensive research and insights into the market size, revenues, important categories, growth drivers, limiting factors, and regional industrial presence. The market research study’s goal is to extensively explore the Internet & Communication industry in order to get an understanding of the business and its economic potential. As a consequence, the client has a wide understanding of the industry and business from the past, present, and future perspectives, enabling them to spend money and deploy resources wisely. This Report is 107 pages long and includes a detailed table of contents, a list of figures, tables, and charts, and meaningful analysis.

In addition, this research study includes current assessments and estimates for all industrial categories and geographical locations. The Mobile Value-Added Services (VAS) Market research report is the result of months of hard work by knowledgeable forecasters, imaginative analysts, and astute researchers. Using the specific and up-to-date information provided in this report, businesses can gain an understanding of the types of consumers, consumer demands and preferences, their perspectives on the product, their purchasing intentions, their response to a specific product that is already on the market, and their varying tastes about a specific product that is already on the market.

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This Mobile Value-Added Services (VAS) Market Report provides analysis and insights based on unique discussions with key participants such as CEOs, Managers, Department Heads of Suppliers, Manufacturers, and Distributors, among others. The study investigates important market participants in order to better understand their market position and future plans. Many marketing channels and methods are expected to grow throughout the forecast period, according to statistics that might help readers design a winning strategy.

Key Companies:

  • America Movil
  • Monty Mobile
  • StreamWIDE
  • Telcovas International
  • OneAPI
  • Nextgen
  • Andrexen
  • GenieNG
  • Nokia
  • Digicel Group
  • Vodafone
  • ZTE
  • Teligent Telecom

and More…

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Report Scope:
This report aims to provide a comprehensive presentation of the global market with both quantitative and qualitative analysis, in order to assist readers in developing business/growth strategies, assessing the market competitive situation, analysing their position in the current marketplace, and making informed business decisions regarding Mobile Value-Added Services (VAS). The market size, estimates, and projections are presented in terms of output/shipments (Units) and revenue (USD millions), with data available from 2017 to 2028. This research thoroughly segments the global market. Regional market sizes for items by type, application, and player are also supplied. While estimating market sizes, the impact of COVID-19 and the Russia-Ukraine War were taken into account. The study contains profiles of the competitive landscape, key players, and their respective market positions for a more in-depth insight of the industry. The paper also examines technology changes and new product innovations. The study will provide Mobile Value-Added Services (VAS) manufacturers, new entrants, and industry chain linked organisations in this market with information on the overall market and sub-segments across the different segments, by company, product type, application, and geographies.

The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target markets.

Segmentation By Type:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Interactive Voice Response(VIR)
  • Wireless Application Protocol(WAP)

The report studies end-user applications in various product segments and the global Mobile Value-Added Services (VAS) Market. By collecting important data from relevant sources, the report assesses the growth of individual market segments. In addition, the market size and growth rate of each segment is explained in the report.

Segmentation By Applications:

  • Personal
  • Commercial

The country section of the report also includes individual market influences affecting current and future market trends and changes in market regulation at the country level.


  • United States
  • Europe
  • China
  • Japan
  • India
  • Southeast Asia
  • Latin America
  • Middle East and Africa

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The Mobile Value-Added Services (VAS) comprehensive study’s purpose is to assist clients in improving their market position, and this research provides a thorough examination of several main market vendors. Furthermore, the research report includes information on upcoming trends and obstacles that may have an influence on market expansion. This is to help firms strategize and capitalise on future growth opportunities. The study contains useful information on the Major’s market features. It includes a SWOT Analysis, a PESTEL Analysis, and a Porter’s FIVE Forces Analysis to help you understand the Market, Competitive Landscape, and Factors Influencing it, as well as forecasting the company’s future.

Key Drivers & Barriers:
This research has investigated high-impact rendering elements and drivers to help readers comprehend the overall evolution. Furthermore, the report contains constraints and obstacles that may operate as roadblocks for the players. This will help users pay attention and make smart business decisions. Specialists have also focused on future business opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit –

We’ve been tracking the Mobile Value-Added Services (VAS) market’s direct and indirect effects of the COVID-19 epidemic. This report provides an in-depth market analysis by focusing on a variety of market variables such as drivers, barriers, opportunities, threats, trends, and so on…

To Understand How Covid-19 Impact Is Covered in This Report –

With tables and figures to help analyze the global Mobile Value-Added Services (VAS) market trends, this study provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Content:

1 Report Business Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.3 Market by Application
1.4 Study Objectives
1.5 Years Considered

2 Global Growth Trends
2.1 Global Mobile Value-Added Services (VAS) Market Perspective
2.2 Growth Trends by Region
2.3 Market Dynamics
2.3.1 Industry Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top Players by Revenue
3.2 Global Market Share by Company Type
3.3 Players Covered: Ranking by Revenue
3.4 Global Market Concentration Ratio
3.4.1 Global Market Concentration Ratio
3.4.2 Global Top 10 and Top 5 Companies by Revenue
3.5 Key Players Head office and Area Served
3.6 Key Players Product Solution and Service
3.7 Date of Enter into Market
3.8 Mergers & Acquisitions, Expansion Plans

4 Mobile Value-Added Services (VAS) Breakdown Data by Type
4.1 Global Historic Market Size by Type
4.2 Global Forecasted Market Size by Type

5 Mobile Value-Added Services (VAS) Breakdown Data by Application
5.1 Global Historic Market Size by Application
5.2 Global Forecasted Market Size by Application

6 North America
6.1 North America Market Size
6.2 North America Market Size by Type
6.3 North America Market Size by Application
6.4 North America Market Size by Country

7 Europe
7.1 Europe Market Size
7.2 Europe Market Size by Type
7.3 Europe Market Size by Application
7.4 Europe Market Size by Country

8 Asia-Pacific
9 Latin America
10 Middle East & Africa
11 Key Players Profiles
12 Analyst’s Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Author Details
13.3 Disclaimer

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Research Methodology:
The research strategy used to estimate and forecast this market begins with gathering the top companies’ revenues and market shares. Secondary sources such as press releases, annual reports, non-profit organisations, industry groups, governmental agencies, and customs data were used to find and collect material useful for this wide commercial examination of the market. On this basis, calculations were performed to establish the total market size. Following the assessment of the total market size, the market was segmented into several categories and subsegments, which were then validated by primary research through extensive interviews with industry professionals such as CEOs, VPs, directors, and executives. Data triangulation and market breakdown methods were utilised to complete the entire market.

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