The advancement of technologies leads to more conscious consumers. While it is a good thing, they also changing the way the markets work. From a study, it appears that 67% of buyers buy the product because they agreed with the purpose and controversial topics. This means the brand motive is very important and can make a product stand out from the others. But what is the brand purpose? For more information, consider checking out this article.
What It Is Means By Purpose of Brand
Just as the name says, the purpose of the brand is made essentially to gain more than just money. Big brands, such as Coca Cola, have shown that is important to get financial balance, but you will need purposes in the modern markets. You need to make motives that attract buyers to purchase and use the product. However, you should not misunderstand it with product promise. Worth noting that both are different and should not be mixed up.
The product promise only refers to the ideas given to the buyers along with all the expectations from the product or the services. Most of the time, it contains promises that beyond reach or relatable. It doesn’t mean that you should lose it, but it is way different from having motives or purposes. Brand cara membuat merek motives go beyond the promises and will always try to relate with the consumers on a more emotional level.
Brand purpose isn’t the same as social purpose or brand promises. But also have some similarities. To make it easier to understand, you can think that the brand motive has a wider area to reach. It is not only about what the reason and motive of the product, but also beyond the product. At some point, the motive is about product-led initiatives that support to benefit society and achieve more for business.
The Advantages of Having the Purpose
If you think that there is no need to make a brand motive, you should consider the possible advantages it offers. There are at least three benefits it offers. The first one is being a brand that has certain distinct differences from the others. With diverse and unique motives, your product will eventually stand out in the crowds. And eventually, it can be one of a kind brand that overshadows competitors while attracting buyers.
Your unique motive not only attractive and different, but Brand purpose also has big impacts on the relationship between the brand and its consumer. Some conscious buyers will feel emotionally related to your product. They might feel that the purpose that the brand conveys is doable, important, and good solutions for current problems. With this, it will help to boost sales as well as the loyal consumer.
As said in the previous point, that the purpose might induce the feeling of relatable emotion on your consumer. What is means? What problem and what purpose it is? In this case, the motive or purpose can relate to the current problem. For example, global warming. You can make a certain motive that supports global warming. With this, pendaftaran merek you can add values to your brand and society as a whole.
Developing Your Purpose of the Brand
Interested to add Brand purpose? How to make one? One thing to consider is that the purpose of the brand should be related to what the brand is. You might have interested to help and give a solution for global warming, but it won’t be effective if your product is unrelated. On the same note, if you want to add brand motives than you should be clear with it. Tell exactly what are the product and what you want.
This is part of the key elements of branding. A good brand should have good communication, which refers to conveying the identity, purpose, promise, etc. At the same time, think about the long term purposes. Of course, there are tons of concerns and problems that are important. But think about the long term purpose that will last long without the need to be replaced or changed in a short time.
Even though you have set some purposes, but don’t ever forget about who you make the brand for. You make the product for the customer or consumer. Make brand purpose that always put the customer as the number one priority. Whatever your purpose will be, it won’t sell anything without the actual use of the product.
Your purpose is the one that makes you relevant to your chosen audience.
Those are the explanation about the purpose of the brand which turns important in the current market. The clear and unique purpose can appeal the conscious consumers. With the controversial topics, ideas, and motive your product will likely get some advantages. Your brand will add values, more emotional relationships, to the distinct differences from the brand competitors. Hopefully, this information can help you develop the best brand for your business.