An effective growth marketing strategy can help you out with increasing your conversions and sales to a considerable extent. However, you require a solid strategy here. As much as a growth marketing strategy is effective, the field is extremely wide and you by no means can give your competitors an inch here.
Most growth marketing strategies fail as the target isn’t specific and right. You need to be right with the funnel you go through to ensure that the strategy of you or the growth marketing agency you hire drives desired results.
This blog by our experts lists and explain some of the best growth marketing tactics that can help you to get more customers and hence, increase your sales considerably. Keep reading.
Different Stages of Funnel
Before we dive into the growth marketing tactics, let’s go through the various stages of the funnel. You must know them to ensure that you nail every stage of the funnel.
1. Top of the Funnel (TOFU): TOFU is all about awareness. When a user visits your business for the first time, he/she is unaware of the same. Here, it’s on your part to make sure that you make the user aware and create a positive first impression about your business.
You need to educate your audience about the services that you provide and also ensure that a positive and long-term positive impact is created. You can use blogs, social media marketing, podcasts, etc. to do so.
You need to research a bit and see what form of content will work the best for your business domain. Once you have figured it out, create a solid strategy, and ensure that your business is marketed effectively using the same. Nailing TOFU will largely depend on your ability to create a solid and reliable marketing strategy.
2. Middle of the Funnel (MOFU):Once you are done with making a customer aware of your business, now is the customer’s turn to decide if they wish to go further with your services and products or not. The success of MOFU largely depends on how you nailed TOFU. You can use several things like email marketing, webinars, etc. just to get a follow-up of what your customers think of your business.
You can then analyze the response and plan or tweak the strategy further accordingly. Again, here you need to analyze a bit and see if your content and your marketing efforts are really generating results for you or not. MOFU can be described as a stage that incorporates evaluation. The more you are efficient with your evaluation, the easier it will be for you to make sure that your process generates the desired results.
3. Bottom of the Funnel (BOFU): BOFU, the last stage of the funnel is all about conversion and retention. Here, you need to purely focus on and analyze the conversions. How has your marketing strategy succeeded in increasing conversions and retain customers? Remember, repeat customers are equally important as new ones.
BOFU can be described as the success validation of your strategy. If things worked for you, great, if they didn’t, you need to re-analyze your marketing strategy and see what further improvements you can make. You can introduce promotions, campaigns, and much more to invite more potential customers and convert them.
Best Growth Marketing Tactics to Get More Customers
Readout the best growth marketing tactics to get more customers and eventually, grow your business below.
Grow Your Email List with Exit-Intent Popups! (Tofu)
This is the first and the most crucial tactic to ensure that your business gets more customers. Yes, popups might sound annoying, but using them effectively can help your business to grow effectively. You can set a time-based popup, which implies that when a customer spends more than a couple of minutes on your website, a popup will be displayed that would ask the user to subscribe to your newsletter, or take any further action that you want.
Ultimately, here the chances of users getting frustrated and leaving your website are less as the user has already spent a couple of minutes on your website, and has started to like your content. It’s all about psychology, and using exit-intent popups can help you nail this spot.
Use Quizzes & Polls Effectively (TOFU)
Quizzes & Polls are some of the most intuitive things that you can include on your website and ensure that people engage with it. The more they engage, the more are the chances of you getting a good conversion rate.
You can also add a CTA after the quiz, which directs users to take actions that you want. Something like “Book Appointment”, or “Get a Demo” works well here. However, be smart here. Try to deliver users with some value through your quizzes rather than advertising your business.
Delivering Targeted Lead Markets (TOFU)
You have a high chance of getting more leads if you are well aware of your targeted markets. Being specific is one of the most important ways to ensure that you reach out to specific and relevant people.
Make sure to research well, narrow down your target audience, and be specific with your growth marketing strategy.
No matter if you are a salesperson, a content marketer, or a content strategist, make sure to deliver targeted lead markets as it will take you a step close to success.
Create & Use Tools Effectively (MOFU)
We are into the digital world, and using digital tools is effectively is extremely important if you desire to succeed. Hence, if required, do create a powerful marketing tool, and make sure that your team knows using the tool perfectly.
You can create tools for various purposes. Be it lead gathering, conversion calculator, strategy planning, or anything, you can even create multipurpose tools and use the same effectively to make the entire marketing way easy for yourself and your team.
Creating tools and automating certain steps of the marketing funnel will make things easy and smooth for you to nail the same. Effective use of advanced tools has been a major reason for the success of numerous companies providing growth marketing services.
Using Video Testimonials & Case Studies Effectively (MOFU)
Establishing trust among potential customers is extremely important to increase your conversions. Video testimonials & case studies do the same for you. With these things, you display the success you have got as a business. It actually solidifies the strategy of your growth marketing agency to a considerable extent.
Your case studies can include insights into the tools your growth marketing agency use, also something about the strategy you have followed to achieve success in some of your projects, and much more.
Solving Customer Issues (MOFU)
Solving the issues of your customers is one of the most reliable ways of retaining them. You can create an expert guide and include the solutions that people usually face to help them out.
It will establish a trust factor and make customers believe that your business really desires to help people.
Be Right with Follow-Ups (BOFU)
Follow-up is one of the most important things to convert a lead into a customer. For instance, if a user landed on your home page, and then into pricing, chances are high that they liked your services. You can then send the user a personalized pitch to market your services. Follow-ups can amplify the quality of your growth marketing strategy to a considerable extent.
Hence, make sure to follow up correctly, and that too within a correct timeframe. Following up once or twice a week is recommended. Make sure not to spam the users with a plethora of emails.
The Comparison Game (BOFU)
Of course, if you wish to succeed, you need to offer something different as compared to your competitors. Hence, you can mention the things that you offer, and your competitors don’t. You can’t be direct here. Hence, you need to be extremely smart with your comparison.
If not comparison, then you can highlight some of the best features that you offer. It will create an impact and make users believe that you have got something special to offer.
Also Read More about: Avalon City
Be Transparent (BOFU)
You can’t expect your business to succeed if you aren’t honest with your customers. You need to stay transparent with your pricing, every feature that you offer, etc. Your customers need to know your business well. Only then, they will be able to trust you and your business.
Make sure to justify every price quote that you keep on your website. Also, while pitching, try to explain each feature you offer in deep. Also, don’t conceal the tools that you have created like numerous companies do and regret the same later on.
Creating a growth marketing strategy implies planning your growth. Nailing TOFU, MOFU, and BOFU will simply keep you a step ahead of your competitors and increase the chances of you acquiring quality leads and conversions, with maximum customer retention.
You as a business owner can even take help from a growth marketing company to ensure that your business gets the result from marketing that you desire. However, be sure to plan everything well before execution as with growth marketing, perfect planning & execution is the key!
