Garment Steamer Market – Electric Iron Appliances market is Approximately ~30%-40%

The garment steamer market is expected at a USD 1.93 billion in 2022 and is projected to reach USD 3.04 billion by 2030, at a CAGR of 6.0% from 2022 to 2030. Share of Garment Steamer market in its parent market (Electric Iron Appliances market) is approximately ~30%-40%.

Currently, consumers have unrestricted access to information via both online and physical media. As a result, they are now more than ever made conscious. Consumers’ purchasing choices frequently reflect their product expertise and growing desire to buy household appliances with advanced technology.

Although it has not yet reached saturation, the market for garment steamers is extremely competitive. Market companies are now required to keep their product prices competitive due to frequent new introductions and declining consumer brand loyalty.

Manufacturers are putting more effort into making their products user-friendly, according to FMI. To win over customers, they are presenting simple operating procedures, improved convenience in maintenance, and portable and light-weight designs.

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Consumer tendency for using products for different purposes has increased. This tendency could hamper growth prospects for the market. However, manufacturers are trying to use this very aspect to their benefit.

An increasing number of them are promoting the multi-purpose uses of garment steamers, which can be used for cloth steaming as well as drying. The inclusion of multiple features will enable the companies to tap into the prevailing trends.

Driven by these factors, the global garment steamer market is expected to surpass US$ 1.4 Bn by 2020. FMI offers in-depth analysis of the garment steamer market in its report. Some of the key takeaways from the report are:

  • An increasing number of companies are expected to capitalize on the trend of product premiumization. Targeting mass audiences is not enough for companies to sustain in the competitive market hence they are likely to leverage brand power to uptick sales
  • Online platforms are expected to emerge as highly lucrative sales channels. Consumer inclination towards purchasing online to avail various offers will aid the expansion of the segment
  • Behemoths such as Walmart Inc., Amazon.com, Inc., and others are likely to leverage their online presence as well as venture into offline sales. This could make competition prevailing in the market fiercer
  • The demand in handheld garment steamer segment is expected to surge exponentially. The utility and efficiency of these products with regards to advanced features and easy storage will spur their sales
  • Europe is expected to remain dominant garment steamer market through the course of the report’s forecast period

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Who is winning?

Some of the key players operating in the garment steamer market Koninklijke Philips N.V., Groupe SEB, Panasonic Corporation, Electrolux AB, Jiffy Steamer Company, LLC, Bear Down Brands LLC, Pursteam Company, SALAV USA, MARYANT, INC., Reliable Corporation, Hamilton Beach Brands Holding Company, AICOK, Pro Breeze, Steamfast Company, Stanley Black & Decker, Inc., Conair Corp., Secura Inc., Epica company, LG Electronics, Godrej & Boyce Mfg. Co. Ltd., IFB Industries Ltd., Samsung Electronics, GE Appliances, Midea Group Co., Ltd., Shanghai Flyco Electrical Appliance Co., Ltd., Haier Group Corporation, and among others.

Garment steamer companies are investing in product innovation and technology, expanding their footprints, and launching new products to cater to the growing demand in the market. This will allow companies to increase their brand awareness and will help them gain competitive advantage. The market is therefore witnessing a slew of launches. Some of these are:

  • In 2020, PurSteam launched its newest portable/handheld garment steamer.
  • In 2019, AICOK launched its upright garment steamer, BG525 with adjustable pole from 81.9cm/ 32in to 165cm/ 64.9in.
  • In 2019, Panasonic Corporation launched upright garment steamer, NI-GWE080 with a fabric board for stability of ironing.

Market Segmentation

Product Type

  • Handheld/ Portable garment steamer
  • Upright/Non-Portable garment steamer

Power

  • Below 750 Watt
  • 750-1000 Watt
  • 1000-1500 Watt
  • 1500-2500 Watt
  • 2500 Watt & Above

Water Tank Capacity

  • Below 500 ml
  • 500 ml- 1 Litre
  • 1-2 Litre
  • 2-3 Litre
  • 3-4 Litre
  • 4 Litre & Above

Material

  • Plastic
  • Anti-Lock Braking System (ABS)
  • Metal
  • Aluminium
  • Stainless Steel
  • Cast Iron
  • Ceramic

Price Range

  • Economy/ Mid-Range
  • Premium

End User

  • Households
  • Others
  • Commercial
    • Hotel & Restaurants
    • Hospitals
    • Long Term Care Centers

Sales Channel

  • Direct
  • Indirect
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Independent Small Stores
    • Discounted Stores
    • Online Sales Channel
    • Others

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA