There are over 500 million blogs in the world today and the number keeps growing by the second. Blogs come in different niches, topics, sizes, and purposes, and most of them make a hefty amount of money.
Blogging is still one of the most powerful content marketing tools and it’ll keep gaining traction in 2021 and beyond. Blogging is no longer just a hobby or a side hustle – it’s a legitimate way to make money and become an authority in a niche.
So what how does the future of blogging look like in 2021 and what can you expect? Keep reading to find out.
1. Readers and Search Engines Will Prefer Long-Form Content
Long-form content is among the newest blogging trends you’ll need to follow if you want more readers and better rankings. Search engines will rank content that’s not only long but also well-researched. Aim for 1000-1500 words for blog posts and over 2000 words for guides and ebooks.
2. Useful, Relevant Blog Posts Will Perform Better
User experience is a crucial ranking factor for search engines and content quality plays a huge role. If you plan to earn money blogging, your content must be useful, helpful, and relevant to the reader. It shouldn’t be deceiving or misleading in any way.
How long readers spend on your blog will tell search engines whether your content is useful for them. If you use keywords, remember search intent and deliver the content people were searching for.
3. SEO Will Be an Even More Important Factor of Success
Search engine optimization is one of the most important factors of blogging success. With so many blogs out there, search engines need to sort through and rank only the best.
After writing a blog post, optimize it with keywords, images, header tags, and readability. Also, your blog and website security is another important SEO factor and you can learn more about protecting your data on this link.
4. Content Promotion Will Be Essential for Reaching a Wide Audience
Content promotion is one of the best tips for a better blog readership. If you have a new blog, you need to share your posts on social media, your newsletter, and through guest posting. This will help you reach a wide audience and gain loyal readers so you can start monetizing your blog.
5. Visual Content Will Grow
Blogs aren’t just for writing — you can also add visual content to your blog posts to attract the reader’s attention. Visuals like infographics can stand on their own as blog posts and still gain great traction.
You can also turn written blog posts into visual content by adding images, different fonts, different font sizes, colors, and styles, polls, or interactive apps.
The Future of Blogging Is Here: Is Your Blog Ready?
Now that you know what the future of blogging will bring, it’s time to make a content plan and prepare your blog for the new trends. Quality and relevance will still be the most important factor for both readers and search engines. You can start experimenting with visual content more and keep an eye on your analytics to see which posts perform best.
Want more useful marketing and content tips? Check out some of the other posts we’ve written and discover the newest industry trends and news.