Rio-born entrepreneur stands out for innovation in online sales, logistics transformation, and social impact through scalable solutions.
At just 14 years old, while many teenagers were still discovering the world, Thiago Fernandes de Freitas was already taking his first steps into the business world. Raised in Rio de Janeiro, he began his journey by helping with family ventures, where he developed a skill that would become his trademark: understanding people and the market. Today, more than two decades later, he is a national reference in e-commerce, smart logistics, and the digital transformation of the automotive sector, with a trajectory defined by boldness and forward-thinking solutions.
With a degree in Business Administration and a master’s in Marketing from IBMEC, Thiago gained experiences that shaped his entrepreneurial mindset. One key role was his position as a Contract Analyst at IBM at just 20 years old, where he immersed himself in compliance and auditing processes. But it was his dissatisfaction with the limitations of the automotive sector that pushed him to go further.
With the creation of Premier VIP Car, Thiago took digitalization to a new level. He structured one of Brazil’s first automotive dropshipping models, allowing entrepreneurs to sell vehicles without needing to maintain their own inventory. The innovation brought greater efficiency, expanded market access, and reduced operational costs—a decisive step toward democratizing the sector.
More recently, Thiago began applying his expertise to even broader areas. He founded Keep It, a startup focused on decentralized hybrid logistics, which aims to integrate multifunctional smart lockers with digital commerce solutions. Although the project represents a new phase in his career, it reflects the same core principle: identifying gaps in rigid systems and turning them into scalable opportunities.
Throughout his journey, Thiago has developed a unique skill: integrating e-commerce, fintechs, and logistics into flexible structures capable of scaling with low cost and high impact. This ecosystem-based vision is what makes his projects not only innovative but also sustainable and replicable across various contexts.
Fluent in Portuguese, English, and Spanish, he has also been leading the expansion of his models beyond Brazilian borders, targeting strategic markets in Latin America and Europe.
With over R$500 million in automotive sales and a career built on solutions that anticipate the future, Thiago Fernandes de Freitas has established himself as one of the most influential names in Brazil’s digital transformation. Leading projects that combine efficiency and inclusion, he continues to reshape traditional industries with practical, accessible, and future-ready solutions.