The metaverse is an innovation whose name is synonymous with connection. This virtual realm allows people from around the world to connect with one another, whether they’re friends, coworkers, or strangers with shared interests. Now, musical artists are starting to use this technology to connect with their fans in ways they never imagined.
Ciright made a name for itself in the applied services space, creating technology that allows businesses to take advantage of the immense power of the metaverse. For example, by revolutionizing the concept of digital twins and the digital showroom, Ciright has helped countless applied services companies form a greater connection with their potential customers.
Creating unique virtual experiences with Ciright Live
Today, Ciright is leveraging the metaverse for another purpose: to create immersive live events in the metaverse through its latest venture, Ciright Live. Ciright Live is designed to help artists stream unique, fan-shared concerts and performances no matter where they are located. The result is a change in how live performances will be conducted that benefits artists, organizers, and fans alike.
Ultimately, these metaverse events benefit organizers as they offer virtually limitless possibilities. While in-person events are limited by factors such as venue capacity, not to mention the cost and time associated with travel, the metaverse has no space capacities. Essentially, anyone with access to the technology required to access the event — be it a VR headset or even a simple desktop computer or mobile phone — can attend. This allows virtual events in the metaverse to be convenient, accessible, and affordable.
The metaverse also enables a level of interactivity that makes virtual events more immersive and engaging. “Watching a simple livestream of a musical performance is a passive, not particularly engaging experience,” explains Joe Callahan, CEO of Ciright. “However, when you feel like you are in the (virtual) room and can network with your fellow event attendees and fans, you are more engaged with the experience, artist, and brand presenting the event.”
Virtual events using Portals
Beyond the metaverse, Callahan and Ciright Live are revolutionizing other forms of live virtual experiences. Callahan is one of the masterminds behind the Portals Organization, the company behind the viral technology art sculptures in Dublin, Philadelphia, and more cities worldwide. Like the metaverse, the technology behind these Portals is designed to be a virtual “bridge” between different cultures and communities to create a more united planet.
Blending the technology that has made Ciright so successful with the innovation and popularity of the Portals, Ciright Live is beginning to host “pop-up Portal performances” that give visitors to these installations a unique, once-in-a-lifetime experience that they can share with audiences from around the world.
For artists who choose to participate in these virtual live experiences, there are several benefits, most of which are related to the incredible level of exposure they will get from this unique opportunity. Some of the key benefits include:
- Global connection: One of the main advantages of these virtual live events is the global connection they allow. Because Portal installations are located around the world, with more on the way, artists can reach a large international audience through these events.
- Cultural celebration: The international nature of the Portals project also allows these events to be a unique form of cultural celebration. When artists from one location have their work live-streamed to other places worldwide, they share their culture with people who may not have otherwise experienced it.
- Brand engagement: The Portals project also allows artists to form a more intimate brand engagement with their fans. Unique experiences are a great way to connect with fans, and few experiences are as unique as what the Portals offer.
Ciright Live’s first pop-up Portal performance was by rising star Irish singer-songwriter Cian Ducrot, who performed live from O’Connell Street in Dublin, Ireland. The performance was broadcast through the network of Portals and recorded for fans to watch on replay from the convenience of their own homes. This gave an up-and-coming artist a valuable global platform to share their work with an audience he couldn’t have reached even with in-person events.
How artists can amplify their brand with Ciright Live
Ultimately, experiences like these serve as a powerful way for artists to amplify their brand. Virtual live events offer actionable analytics, allowing artists to measure and leverage fan engagement. For example, they can use these platforms to identify “super fans” and influencers who can be rewarded for engaging with the artist’s brand.
Indeed, by revolutionizing the technology the music industry uses to facilitate virtual events, Ciright Live is creating more immersive, engaging, and meaningful experiences for fans and artists alike. With tools like the metaverse and the Portals at their disposal, artists can create unforgettable experiences that will create unprecedented levels of engagement for their fans.
