In a tech industry filled with venture-backed giants and bloated software solutions, FRIDAY stands apart. Founded by three Hasidic entrepreneurs without a college education: Pincus Schiff, Hershy Goldstein, and Martin Schwartz , the company is quietly becoming a trusted name in payroll for small businesses across America.
The founders are not former Google engineers. They are not riding a wave of Silicon Valley hype. Instead, they built FRIDAY by focusing on something the industry often forgets: real people running real businesses who just want simple, reliable tools that work.
Solving a Problem Too Many Ignore
Small business owners have long struggled with payroll systems that are expensive, outdated, or far too complex for their needs. The FRIDAY team saw this firsthand. Many business owners were juggling time tracking with manual spreadsheets, or overpaying for enterprise solutions that offered features they would never use.
That pain point became their mission. FRIDAY is a payroll and time tracking platform designed specifically for the kinds of businesses that rarely get attention. The team calls it “payroll for the rest of us.” Think coffee shops, HVAC companies, small retailers, and local restaurants. These businesses make up the backbone of the economy, yet they are often underserved by modern tech.
Growth Without Gimmicks
Since launching, FRIDAY has grown to serve over 1,000 small businesses. All of this has been accomplished without a massive fundraising round or flashy marketing campaigns.
Instead of buying attention, the team earned trust. They partnered with hundreds of CPAs and bookkeepers who needed a better solution for their clients. They built tools that actually solved problems. They focused on creating something that customers would love and tell their friends about.
It worked. FRIDAY now ranks among the top-reviewed payroll platforms on G2 and continues to grow through referrals and word of mouth. That kind of momentum cannot be bought. It has to be earned.
Not Just Another Payroll Tool
What makes FRIDAY different is not just the software itself. It is the philosophy behind it. Everything they build is designed with clarity and care. The platform includes real-time time tracking, simple PTO management, geofenced logins, and a three-click payroll process.
More importantly, it feels personal. FRIDAY does not present itself as a faceless tech company. It feels like a partner. Business owners know they can reach out, get support, and actually speak with someone who understands what they are going through.
The company is also rolling out an Accountant Portal that allows firms to manage multiple clients in one place. This move reinforces FRIDAY’s commitment to being a true ally to both business owners and their advisors.
A Clear Vision for the Future
The FRIDAY team is not chasing a billion-dollar valuation. Their goal is to become the most loved payroll brand in America. They want to help 100,000 small businesses simplify their operations so the owners can focus on what really matters.
They are not distracted by feature overload or trend-chasing. Their approach is rooted in trust, usability, and consistency. In a space that often favors flash over function, FRIDAY is winning by staying grounded and authentic.
As Schiff often says, “Simple is hard to build. But it’s what users fall in love with.”
A Reminder That Being Real Still Matters
In an age of hype cycles and artificial virality, FRIDAY is a refreshing reminder that you can still build a successful tech company by doing the simple things right. Care about your customers. Build a product that solves their problems. Earn trust every step of the way.
That formula may not generate headlines overnight, but it is generating something far more valuable: loyalty.
FRIDAY is not just software. It is a movement toward more human, more honest, and more useful business tools. And it is only just getting started.
