Four Ways Influencer Marketing Can Benefit Your SEO Campaigns
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising” -Mark Zuckerberg.
In a world where influencer marketing reigns supreme, one may be tempted to ask if their SEO services are still relevant to their social media marketing campaigns in the Philippines.
However, do not be quick to dismiss SEO services in the Philippines. While social media is predominantly riddled with digital content creators here and there, SEO in the Philippines still plays a pivotal role in your marketing campaigns. Beyond that, it has been shown that today’s creator economy can benefit your SEO campaigns. Finally, it is no question that influencers have become an indomitable force in online marketing strategies. As a result of this new online marketing trend, businesses who wish to boost their sales and increase their audience reach see them as an inevitable addition to their campaigns. So, how do all of these impact your SEO rankings?
Studies have shown that ranking for natural language search terms is now easier. With the help of influencer marketing, you can now produce quality and credible content that targets long-tail keywords with lower search volumes. Succinctly put, influencer marketing allows you to get in front of your target audience sans spending on costly advertising for those same keywords. You can do this by having your target audiences’ preferred influencers associate with your business or brand. And as a bonus, you get the added benefit of significantly boosting your SEO efforts.
For this reason, plenty of brands have partnered with various influencers to spark, generate and join discussions and conversations relevant to them.
So, how exactly can influencer marketing benefit your SEO?
1.) Increased brand awareness
One of the many benefits you can get from influencer marketing is having a wider audience reach. Most influencers already have a built-in audience that takes what they say as gospel. That said, collaborating with these influencers means that if their followers are impressed with what they hear and see, they are more likely to visit your website, learn more about your products and services, and eventually purchase from you. This creates a ripple effect where more people will be talking about your brand, and the more people you have advocating for your brand, the better your chances of ranking higher in search results.
Keep in mind that having your brand mentioned on an influencer blog or website does not guarantee a boost in ranking. On the other hand, you have a higher chance of getting a ranking boost if you can get quality links and mentions.
2.) Greater Social Engagement
Influencers who promote your content on their respective social channels can help you have a significant increase in social engagement. Their followers see your content and can interact with it. When audiences interact with your content, it would resultantly signal Google that your content is high-quality and worth ranking. More importantly, it boosts your SEO performance by increasing website traffic. Influencers who share your content on social media give your website much-needed exposure to their followers. As a result, the sudden influx of traffic can lead to a boost in ranking as well. To ensure results in using social media for SEO, you need to post high-quality content that is both share-worthy and relevant to your audience. You also need to make sure that you are posting on the right platform and focus on building relationships with the right influencers who already have a significant following in your target market.
3.) Higher Conversion Rates
Collaborating with the right influencer can potentially result in higher conversion rates. As said above, followers tend to trust influencers and are more receptive to listening to their recommendations. It is also worth noting that influencers positively affect click-through rates, but remember that not every influencer is the right fit for your brand. If you wish to partner with influencers who can positively affect your brand, choose one with an engaged audience that is interested in what you have to offer.
In selecting an influencer to work with, consider who their audience is, what their engagement rates are, and their overall aesthetic. Then, be selective about your choice and partner with someone who your target audience will listen to. Lastly, ensure that their content is in harmony with your brand’s image.
4.) Long Lasting Effects
Unlike other types of advertising, influencer marketing tends to have long-lasting effects which continue even long after the initial campaign has ended. This is because an influencer’s followers continue to be aware of your brand. Similarly, their blog posts can continue to drive traffic and conversions even months or even years after they have been published. This is especially true if they are evergreen content.
Depending on what type of content an influencer produces and creates, the effects of their promotion can last for quite a long time. For this reason, influencer marketing has become an indispensable tool for building brand awareness.
