Developing and maintaining an online presence is important for modern business owners, as it allows you to market your services and products to consumers all over the world. A great website is the cornerstone of any successful online marketing campaign. That’s why it’s important to make sure your website shows up on the first page of Google when consumers search for terms related to your industry.
Using a mix of modern and traditional search engine optimization (SEO) techniques can help you create a competitive edge. Optimizing for mobile SEO and voice search is crucial if you want to get a steady flow of modern consumers to your website. Read below for some helpful tips on how to optimize your website for voice search.
Small Tweaks to Your Website Content Can Make a Big Impact
The first place to focus on when trying to optimize your website for voice search is your content. Start by making sure you have the right keywords and information on your website. Remember that getting people who use voice search on your website will require you to focus on longer keywords.
In most cases, a person that is using voice search will ask questions in their query. This means that the keywords you need to target will be longer and more complex. It’s a good idea to create new content that is based on answering frequently asked questions. Doing this can help you land in the Featured Snippet section of Google. This section is located above search results and provides users with answers to common questions about that topic.
Review Your Google My Business Listing
More than three billion people use voice-activated search every year. If a person is searching for certain products or service in their area, they will usually be presented with a few local Google My Business listings. Your Google My Business listing should feature information such as your location and hours of operation. Take a look at your listing regularly to make sure all of this pertinent information is included and up-to-date.
If a person wants to visit your physical storefront but they are unable to find your website, they may get frustrated and give up. By inspecting and optimizing your Google My Business listing, you can make it easy for online consumers to find your business and make a purchase.
Ensure Your Website Is Mobile-Friendly
Many of the people who use voice-search will do so with the help of their mobile phones. People spend more time than ever before on their phones, so you must make sure your website is optimized to accommodate these users. If your website is not responsive, you run the risk of alienating mobile users and losing the ability to market your products and services to them.
You can take your mobile optimization one step further by offering mobile users special discounts on the products and services you provide. These discounts can be just the motivation a mobile user needs to actually make a purchase.
It’s Time to Get to Work
As you can see, optimizing your website for voice search is important. By using the tips in this article, you can start attracting more voice search users. If you are unsure about how to optimize your website for voice search, consider working with a marketing agency. With this professional help, you can accomplish your sales goals in no time.