We recently spotted a yellow Corvette C7 on a set of magnificent Ferrada Wheels. The entire design, the style, the substance and the message were all on point.
On a whim, we asked the owner about the model. As it turned out, she had just bought a set of new-fangled CM2 rims from the house of Ferrada.
It was then we realized just how much this brand had reinvented itself in the last few years. In the world of aftermarket car wheels, Ferrada is a recent name compared with other companies. There are several brands that are a lot older but they are nowhere close to where Ferrada is at the moment.
And if everything works according to their plans, Ferrada rims might soon dominate the global supermarkets with world-class performance wheels as well.
Here’s how.
A long history of development, imagination & execution!
Unlike a lot of other competing brands, Ferrada operates out of Houston, Texas. Most rival manufacturers are based in California. This is just one of the superficial differences between this company and the competition.
Although its operations are based out of the United States, the manufacturing has been outsourced to several enormous factories in Taiwan. But before a single set of their rims enters circulation, it has to undergo and pass a series of quality checks and analyses.
You can bet on the high quality of their products any given day!
Here are some of the company’s major areas of strength and innovator advantage.
- Supply chain management is top notch: When it comes to the distribution network that Ferrada Wheels has created over the years, it is spectacularly managed. You can, of course, consider purchasing their products over their website. Besides, Ferrada has tied up with several professionally managed retail outlets in all 50 States and also has a number of self-owned outlets as well.
That gives it an edge over several companies in the niche. Even the likes of Fuel car wheels do not have as many reliable outlets as Ferrada does.
As 2023 arrives, there are rumors that the company is planning to shore up yet again on their offline retail presence not only across this country but globally. This is not confirmed, however.
- A legacy in R&D: From CNC milling machines to rotary forging techniques and even class-leading plasma arc welding, Ferrada has a demonstrated history in technological advancements. Its R&D department often seems to be in overdrive as the company churns out increasingly attractive and durable rims for passenger vehicles and goes all the way up to enormous trucks and trailers.
This is an edge that clearly puts the company in the limelight as 2023 comes closer with every passing month.
Interestingly, Ferrada was the first significant name in the aftermarket-rims industry that conceptualized the ‘pit-stop technology.’ Simply put, this is Ferrada’s way of ensuring that the concavity of their rims is at their highest.
How does it manage this? By ensuring that every single piece that goes into the manufacturing process is crafted to perfection using sophisticated robotic arms!
This is one trick that Ferrada Wheels has clearly borrowed from the Formula-1 tracks!
- Better material management: Ferrada rims are manufactured using high-quality 6061-T6 grade aluminum. This type of aluminum is the industry standard and is in use worldwide. However, with the pandemic disrupting supply chains of almost every product used in fabrication of off-road rims and a lot more, many manufacturers had faced enormous losses. They are still recovering.
Ferrada escaped this catastrophe because it uses bleeding-edge inventory management and also implements ‘just-in-time‘ technologies.
Only the fashionable, high-street couture wheel brands like Savini or Forgiato have such dexterity in their operations!
- Styles to take your breath away: All car wheels manufactured by aftermarket majors have to outdo each other in style and aesthetics. This is a subjective matter and is best left to you, the reader. But it is widely known that Ferrada is a leader in market intelligence and it has the ability to catch the trends and fads that customers from every stratum.
This is the business intelligence that the company uses in ensuring that its wheels look a step ahead of most models from other companies. This is a great strength of the company and its design department (in particular) deserves a lot of praise!
- Competitive prices: Since input costs have risen across the board, all car wheel manufacturers have been forced to increase retail prices. While this is true for Ferrada Wheels too, it has somehow managed to hit that sweet spot which lies somewhere between affordability and the exclamatory ‘oh-so-expensive’ ambit!
We occasionally lease Ferrada rims from our favorite retailer – AudioCity USA. It’s a 33-year-old veteran in the custom rims market and their in-house gearheads and rim experts have made every visit worthwhile.
These people literally live and breathe car wheels and rims. One of our sources at another famous factory-owned outlet confirmed what we had heard at AudioCity USA.
Come 2023, the entire range of Ferrada Wheels will be priced between $500 and $700 per rim.
The prices might not seem too easy on the pocket at a glance, but they are guaranteed not to break the bank!
That’s pretty cool! Which are their best models?
Regardless of the type of vehicle you drive, the top 3 models of their rims you can choose from are:
- The forged FR-8 series
- The flat-rolled FR4 rims with CNC machining, and
- The FR2 for speed fanatics!
Remember to always check your ideal size of Ferrada Wheels before you complete the purchase.
Bon voyage!
