Facts About Boutique PR Firms

A PR boutique company, also known as a public relations boutique, is a company or agency that performs media advertising, publicity planning, promotions or special communications programs for all kinds of companies, including major organizations with their public relations or communications departments. Public relations boutiques are specialized in raising the general awareness of a business or person’s brand, product or portrait.


PR Boutiques Come In All Sizes

According to the website of the Public Relations Society of America, most PR boutiques are small and medium-sized businesses and are specializing in outreach to corporations in particular sectors. However, there are large PR consultancy companies like Edelman, APCO and Ruder Finn, which do analysis, marketing and can play a role in the overall marketing strategy and public perception of a product. For example, Edelman has played a part in creating the Morris the Cat character of Nine Lives Cat Food, endorsed Colonel Sanders of KFC and is responsible for the dolphin-safe labelling on Starkist’s tuna cans. Ruder Finn previously worked for VAIO and TiVo on public affairs and marketing.



Businesses hire public relations boutiques to create or enhance advertising, and the company’s image and reputation. PR boutiques must create a plan to give out press releases naming writers to blogs in radio, tv, the internet, newspapers and magazines. The Public Relations Department must schedule interviews with CEOs and explain to particular interest organizations a perspective of companies on issues. PR teams also tackle disputes inside or around business and restore confidence to the organization and its employees. This is called crisis management. Many PR boutiques specialize in building social media campaigns, including video productions as well, according to the U.S. Department of Labor Statistics.



According to the U.S. Department of Labour Statistics, public relations and advertising jobs was projected to rise by 8 per cent between 2008 and 2018 .As the public relations industry relies on advertisement, it is anticipated that the sector will expand as the economy recovers from its recession, and customer interest increases. Those who would like to work in public relations ought to get a bachelor’s degree. According to the American Public Relations Society, it is often better to get a job at a public relations company or organization than a corporation where the degree of accountability is usually much greater and associated with market growth and internal contact.


PR boutiques charge fees for their services. Depending on the type of services the company buys, the price varies. According to the website O’Dwyer’s, public relations boutique firms have been increasing their costs since 2009. Depending on the firm’s size a company chooses to work with, they will find different expertise, services and prices. A PR firm can charge anywhere from $75 an hour to $200 an hour, according to PowerHomeBiz.com.


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Sudarsan Chakraborty is a professional writer. He contributes to many high-quality blogs. He loves to write on various topics.