How well websites support SEO depends largely on web design, which also impacts the business outcome. A lot depends on designing websites in the right way by avoiding the pitfalls with guidance from Thrive.design – Seattle web designer because the poor design can severely affect website performance. Poor web design is not the fault of web designers alone because marketers, too, must share the blame. Poor web design is the result of marketers and web designers failing to play their roles well, which happens due to unwanted compromises for which business suffers.
How web developers can avoid the pitfalls of poor web design will become clear from this article.
SEO oriented navigation
Smooth navigation is what users, as well as the search engines, like. Websites must be easy to navigate by helping users intuitively take the logical steps. Smooth navigation lays the foundation for better user experience, which improves SEO performance and business prospects. Intuitive and smooth navigation aids the crawling of websites by search engine bots that leads to better indexing and enhances the ranking possibilities. Proper indexing is critical because it allows search engines to select the website over other websites against search queries. When the navigation is smooth, it encourages users to spend a longer time on the website, reducing bounce rates and improving leads and conversions.
Although website optimization impacts search rankings heavily, the HTML codes used in designing the website are no less important. HTML codes play an important role in web design, and it must be clean and written efficiently. It would entail optimizing the HTML codes, too, for improving the ranking prospects. There must be a clear definition of the relation between the lines of code and content because it can help to improve ranking. Using CSS for page styling helps to reduce the text formatting in the context of the HTML code. Avoid too much use of heading and alt, hyperlinks Meta tags, and bold and italicized text as it can adversely affect ranking.
The website size is critical in determining its appeal, and the website must have only as many pages required to meet the objectives instead of running into too many pages filled with irrelevant content. The website must have a reasonable number of pages with an optimal amount of content that fits into the pages conveniently. However, there must be sufficient pages to accommodate the complete content without truncating because it is important for SEO.
The web design must support high page opening speed, and designers must choose the design elements accordingly. Heavy design elements are detrimental to efficient web design, and there must be sound consideration for using images only when necessary. Most importantly, all images must be optimized for supporting the website speed. Optimized images occupy less space and allow web pages to open faster. Quick loading websites are highly attractive because users hate slow websites, and the target should be to ensure that the website opens in 2-3 seconds.
Faster websites, increase engagement, and reduce the bounce rate, which improves the prospects of leads and conversions.