Factors that affect the cost of direct mail
Direct mail is one of the most effective marketing strategies despite having existed for a long period now. Helpful things hardly come free and direct mail is no exception. You must pay to enjoy the service, and since it yields results, it is fair. However, just how much should you pay for the service? The cost of direct mail is not constant and varies from one business to the others. That’s because every company has its own needs. The following factors contribute significantly towards the different costs various companies pay for direct mail. Check them out!
- Design
Designing the mail is a crucial step towards an effective marketing campaign. Whether you choose to go for an agency or an individual designer, you must pay for the service. How complex is your design? Which software will be used? The answers to those questions determine what you will spend on the design.
- Copywriting
The actual message you plan to relay to your customers is equally important. If you are not an expert in curating persuasive copywriting content, a professional writer will do the trick. Again, that will cost you, but the right choice will make it worth every penny. The experience level and amount of content bring the difference in charges.
- Design Print
The design and the content will determine how much you pay for the print since they determine the paper size to choose. The more the information, the larger the paper and the higher the cost and vice versa. That’s not all that matters because quantity, number of pages, one-sided or double sides, ink, color, paper quality, and paper type also matter. This is a cost you can’t afford to overlook when dealing with direct mail marketing campaign. It should be presentable even if it means costing you something a little high than what you would pay for a simple, mediocre print.
- Mailing List
In some cases, you may have to set aside money for the mailing list. For instance, if your campaign is about reaching new clients, your current mailing list may not be the right one. If you are lucky enough, you may come up with a list without having to pay a dime. However, that’s often rare, and many people end up paying for it. Lists have different costs depending on the number of uses, quality of the addresses, and the number in that list.
- Postage List
Once all the other things are completed, you will have to send the mail for the efforts to pay off. Again, many factors play a huge role in determining the cost you will incur at this juncture. What is the destination, quantity, weight, and size of the mail? What about the postage rate the company you choose demands? The heavier the mail or the further the destination or, the bigger the mail, the more you will have to pay.
Conclusion
You need to factor in all these aspects of direct mail when calculating the estimated cost. That way, you can rest assured that it will be within reasonable margins to avoid inconveniencing your budget. Preferably, look for the best direct mail cost calculator, and it will do the trick.