LIFESTYLE

Ex Marketing Director LVMH, Gaurav Bhatia sheds light on the Indian art and luxury market

Since its emergence in the marketing sector, Indian art continues to display unprecedented growth both at the national as well as international levels. Between the years 2000 and 2007 the size of the Indian market grew from $5 million to $350 million. International auction houses such as Christie’s and Sotheby’s played a major role in drawing attention towards Indian art and pushing up the monetary values.

With the increase in the number of art auction houses, art galleries and the emergence of high-end art collectors such as – Gaurav Bhatia Sotheby’s Ex Marketing Director , Indian art carved its niche in the hearts of true art admirers.

When talking about Indian art collectors it is impossible not to bring up the name of the luxury market analyst and former Marketing Director of LVMH India- Gaurav Bhatia. Along with looking after the company’s impressive portfolio of Champagnes, wines, and spirits across the Indian sub-continent, he also introduced luxury consumption and the French art de Vivre to India.

“Over the years, India’s luxury market has witnessed substantial growth, which is fueled by rapidly increasing urban middle class, tight operations, and customer-centric approach but we aren’t even halfway home. The high taxes, infrastructural issues continue to hinder growth.” Says Gaurav Bhatia, Ex Marketing Director LVMH.

Wanting to bring an international outlook to the then-thriving art scenario in India, Former Marketing Director LVMH Gaurav Bhatia went on to join one of the world’s oldest auction houses- Sotheby’s. His work played a key role in cementing the love for art in the millennial hearts of the country.

“One cannot separate India from art. Our country’s rich culture and diverse heritage are the core of this association. It’s organic. The existing art ecosystem in India is vibrant but needs continued public and private investment.” adds Ex Marketing Director LVMH, Gaurav Bhatia.