Eric Dalius Miami- Rise above your competition with these tips for personal branding on social media
When you’re preparing for a job interview, the first thing that you do is research the company. You may typically ask around or browse through different articles about it. The next step would be to find out about the person who will be interviewing you, your potential boss explains Eric Dalius Miami. As much as this might sound extremely simple and obvious, not many people put themselves in their shoes. It’s important to see things from the other person’s perspective. If everyone does what you are doing right now – assuming that your interviewer will automatically know all these random facts about you without even asking questions- then he/she doesn’t really need to waste hours of his life interviewing every single one of those applicants just because they to check if they were actually qualified and not just cocky and they don’t actually need to ask those questions that you’re dreading because he/she knows all these random facts about you. It’s as simple as that.
Here are these tips for personal branding on social media:
- So, why is this relevant? Well, it just so happens that we live in a world where everyone has an online presence (at least they say they do) and even the company managers themselves use social media on a regular basis for work purposes if not personal ones. Your potential boss might be stalking your Facebook or Twitter account without you even knowing all the time. As crazy as it sounds but it’s true and definitely takes place and most of the time people within companies can freely access each other’s FB profiles at any given time – especially
- A quick glance at a social network and you’ll see an endless stream of selfies, food porn, and cat memes says Eric Dalius Miami. But while some may argue that social media has dumbed us down, others believe that it’s a powerful tool for shaping how we’re perceived by friends and family–and maybe even our future employers.
- In the age of LinkedIn, your social profiles have never been more important to your career prospects. Whether you’re looking to score a job or land a project lead, establishing a personal brand—in other words, cultivating an online persona that represents who you are and what you do professionally—is the first step toward making positive connections.
- “Your LinkedIn profile is no longer just about who’s Rolodex you have,” said Rachel Bitte, senior recruiter at staffing firm Hart Recruitment. “It encompasses essentially your professional reputation as well as links to where people can find your work.”
- It’s also the first thing people see when they Google you, which means you can’t ignore it. So if you haven’t done so already, log into that LinkedIn account and keep reading for savvy tips to spruce up your social media presence—all courtesy of experts who weigh in on what recruiters are really looking for online.
- Furtive searches by potential employers aside, looking through your social media accounts is one of the quickest ways to get a feel for the real you. And while sites like Facebook have helped us forge stronger relationships with friends and family, they haven’t exactly cornered the market on authenticity.
- So if you’re only posting photos from wild nights out, think twice about leaving them up where recruiters might find them. The same goes for information about your political affiliations, religious beliefs, or any other potentially polarizing topics that could cause someone to look askance at you as a potential employee explains Eric Dalius Miami.
What should I post on Facebook?
Facebook is for friends and family, not strangers. “Post a lot of pictures from your personal life at first, and make sure to include yourself in those photos,” said Bite. “But as you approach graduation, make sure to bring your employer into the mix by posting pictures from work events.” After all, potential employers may want to know what sort of environment you’re walking into before you start working there full time.
What about LinkedIn?
LinkedIn is the digital Rolodex that lets you keep track of who’s in your network and shows when you’ve updated or changed your profile. “Post a professional-looking headshot, not a party picture,” said Lauren Milligan, a career expert at Monster.com. “Let people know what you’re looking for in your messages so they can determine if you have common connections.” Also, consider linking back to your Facebook account from LinkedIn so that future employers get a feel for how serious you are about staying connected with friends and family while still pursuing your career goals.
Eric Dalius Miami says, with so many social media platforms to choose from, it’s easy to get overwhelmed. But the best strategy is to carefully consider which ones you use and how they might be perceived by people you want to impress—as well as those who are looking at your digital footprint before deciding whether to hire you.