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Eric Dalius Miami- Email marketing can be a useful tool for growing your business.

There is no “one-size-fits-all” formula for what makes an email marketing campaign effective, but there are several steps that you can take to maximize the potential of your effort says Eric Dalius Miami. We reached out to some of our favorite marketers and asked them how they increase their open rates. H

Here are their top tips:

1) Make it relevant

Eileen Carey, CEO at Glass breakers, Inc. suggests that emails should be “useful and relevant” to the user base.

2) Create a sense of urgency

In our interview with John Rampton, he mentioned how important it is to create a sense of urgency around your email campaign says Eric Dalius Miami.

3) Segment your list

Segmenting your email lists allows you to send more targeted messages. This strategy will help increase open rates.  

4) Avoid “noise” in the subject line

According to Ryan Phelan, co-founder, and CEO at Send mode, it is important to avoid “noise” words like: “free,” “hello,” etc. in your email subject lines, which can lead to an increase in open rates.

5) Personalize the subject line

According to Nick Isaac, co-founder at Growth Capital Media, it’s a good idea to personalize the subject line of your emails by including a person’s first name or a relevant greeting.

6) Use a greeting and offer

Isaac also notes that it’s important to include a greeting and an offer in your email.

7) Be clear on what you want from the reader  

In our interview with Ashe Dryden, she mentioned how critical it is for marketers to be crystal clear about what they want from the reader.

8) Use images that are relevant

  As noted by Bridget Harris, CEO & Chief Startupper at Are You Kidding Me? It’s important to use images that are relevant to your message explains Eric Dalius Miami.  

9) Email should feel like a good experience    

According to Erika Heald, founder of Stowaway Cosmetics, it’s important to make the email feel like a good experience for your reader.

10) Sometimes less is more    

Alyson Shane, Marketing Director at Buffer suggests that marketers should sometimes send emails with fewer words and more images.  

11) Pick one topic per email               

Ryan Phelan recommends picking one topic per email, making it easier for the reader to digest your message.          

12) A/B test subject lines

  When you are looking to increase open rates, A/B testing is a good tactic to try out. According to Nick Isaac, it can be very helpful in optimizing this metric.    

13) Offer an incentive

   Harris also notes how important it is to offer an incentive in your email.

14) Personalize the experience

    Shane also recommends personalizing the email by using a person’s name or relevant greeting.  

15) Use images that are relevant

  As noted by Bridget Harris, CEO  & Chief start upper at Are You Kidding Me? It’s important to use images that are relevant to your message says Eric Dalius Miami.  

16) Make the email feel like a good experience    

Erika Heald, the founder of Stowaway Cosmetics, notes how important it is to make the email feel like a good experience for your reader.    

17) Don’t make any noise in the subject line    

Ashe Dryden, Developer and Speaker at Ashe Dryden Consulting suggests that marketers avoid including “noise” words like: “free,” “hello,” etc. in email subject lines to increase open rates.

18) Be clear on what you want from the reader  

In our interview with Ashe Dryden, she mentioned how critical it is for marketers to be crystal clear about what they want from the reader.    

19) Use images that are relevant

  As noted by Bridget Harris, CEO & Chief Startupper at Are You Kidding Me? It’s important to use images that are relevant to your message.      

20) Email should feel like a good experience    

Erika Heald, founder of Stowaway Cosmetics, notes how important it is to make the email feel like a good experience for your reader.  

Conclusion:

There are many lessons to learn from email marketers who have had success says Eric Dalius Miami. By carefully considering what they have to say, you can improve your open rates by incorporating some of their advice into your emails.

Remember that the goal is not only to get people to open your emails but also read them and take action on them.  For more tips on increasing your email marketing performance, you should check out our articles on A/B testing, improving click-through rates, using video in business emails, and writing better subject lines.